LEADER 01368nam a2200313 i 4500 001 991002151449707536 005 20020503161631.0 008 010315s1965 it 000 0 ita d 035 $ab10323703-39ule_inst 035 $aEXGIL98286$9ExL 040 $aBiblioteca Interfacoltà$bita 082 0 $a879 100 1 $aErasmus Roterodamus$0437067 245 13$aIl Ciceroniano :$bo dello stile migliore /$cDesiderio Erasmo da Rotterdam ; testo latino critico, traduzione italiana, prefazione, introduzione e note a cura di Angiolo Gambaro 260 $aBrescia :$bLa scuola,$c1965 300 $aCXII, 363 p. :$b7 tav. ;$c21 cm 490 0 $aPaedagogica 500 $aTesto latino a fronte. 500 $aTit. orig.: Dialogus ciceronianus 600 14$aCicerone, Marco Tullio 700 1 $aGambaro, Angiolo 907 $a.b10323703$b17-02-17$c27-06-02 912 $a991002151449707536 945 $aLE005 189 ERA01. GAM01. 01$g1$i2005000222351$lle005$o-$pE0.00$q-$rl$s- $t0$u1$v0$w1$x0$y.i11098739$z28-06-02 945 $aLE002 Ped. I F 18$g1$i2002000489012$lle002$o-$pE0.00$q-$rl$s- $t0$u0$v0$w0$x0$y.i10381065$z27-06-02 945 $aLE022 MP 68 A 5$g1$i2022000051521$lle022$o-$pE0.00$q-$rl$s- $t0$u0$v0$w0$x0$y.i1312867x$z12-03-04 996 $aCiceroniano$9200429 997 $aUNISALENTO 998 $ale005$ale002$ale022$b01-01-01$cm$da $e-$fita$git $h3$i3 LEADER 03657oam 2200673I 450 001 9910791876703321 005 20200520144314.0 010 $a1-135-17690-6 010 $a1-135-17691-4 010 $a1-283-04522-2 010 $a9786613045225 010 $a0-203-86356-9 024 7 $a10.4324/9780203863565 035 $a(CKB)2560000000059902 035 $a(EBL)646531 035 $a(OCoLC)707067595 035 $a(SSID)ssj0000467936 035 $a(PQKBManifestationID)12210748 035 $a(PQKBTitleCode)TC0000467936 035 $a(PQKBWorkID)10496770 035 $a(PQKB)10469947 035 $a(MiAaPQ)EBC646531 035 $a(Au-PeEL)EBL646531 035 $a(CaPaEBR)ebr10452683 035 $a(CaONFJC)MIL304522 035 $a(OCoLC)710992342 035 $a(PPN)156741199 035 $a(EXLCZ)992560000000059902 100 $a20180706d2010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 04$aThe connected customer $ethe changing nature of consumer and business markets /$fedited by Stefan Wuyts. [et al.] 210 1$aNew York :$cRoutledge,$d2010. 215 $a1 online resource (372 p.) 300 $aDescription based upon print version of record. 311 $a1-138-99776-5 311 $a1-84872-837-9 320 $aIncludes bibliographical references and indexes. 327 $aOpportunities and challenges in studying customer networks / Christophe Van den Bulte -- Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- Connectivity, control, and constraint in business markets / Stefan Wuyts -- The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch -- Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making / Baba Shiv -- God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs -- Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel -- The shadow of other people: socialization and social comparison in marketing / Ronald Burt -- Viral marketing : what is it, and what are the components of viral success? / Ralf van der Lans and Gerrit van Bruggen -- Social connectivity, opinion leadership, and diffusion / Jacob Goldenberg, Sangman Han, and Donald R. Lehmann -- The effect of negative word-of-mouth in social networks / Andre Bonfrer. 330 $aIn today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider 606 $aConsumer behavior 606 $aBranding (Marketing) 606 $aMarketing 615 0$aConsumer behavior. 615 0$aBranding (Marketing) 615 0$aMarketing. 676 $a658.8/342 686 $aQP 600$2rvk 701 $aWuyts$b Stefan$01480568 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910791876703321 996 $aThe connected customer$93697250 997 $aUNINA