LEADER 04054oam 2200745I 450 001 9910791855303321 005 20230725020950.0 010 $a1-135-23682-8 010 $a1-283-04531-1 010 $a9786613045317 010 $a1-135-23683-6 010 $a0-203-86615-0 024 7 $a10.4324/9780203866153 035 $a(CKB)2560000000061651 035 $a(EBL)668439 035 $a(OCoLC)707068762 035 $a(SSID)ssj0000472470 035 $a(PQKBManifestationID)12230926 035 $a(PQKBTitleCode)TC0000472470 035 $a(PQKBWorkID)10434662 035 $a(PQKB)10085832 035 $a(SSID)ssj0000692537 035 $a(PQKBManifestationID)11455434 035 $a(PQKBTitleCode)TC0000692537 035 $a(PQKBWorkID)10635707 035 $a(PQKB)11105992 035 $a(MiAaPQ)EBC668439 035 $a(Au-PeEL)EBL668439 035 $a(CaPaEBR)ebr10452608 035 $a(CaONFJC)MIL304531 035 $a(OCoLC)710992347 035 $a(EXLCZ)992560000000061651 100 $a20180706d2011 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aPublic relations in global cultural contexts $emulti-paradigmatic perspectives /$fedited by Nilanjana Bardhan, C. Kay Weaver 210 1$aNew York, N.Y. :$cRoutledge,$d2011. 215 $a1 online resource (309 p.) 225 1 $aCommunication series 300 $aDescription based upon print version of record. 311 $a0-415-87286-3 311 $a0-415-87285-5 320 $aIncludes bibliographical references and indexes. 327 $aFront Cover; Public Relations in Global Cultural Contexts; Copyright Page; Contents; List of Figures and Tables; Preface; About the Contributors; 1. Introduction: Public Relations in Global Cultural Contexts: Nilanjana Bardhan and C. Kay Weaver; 2. Critical Perspectives in Global Public Relations: Theorizing Power: Lee Edwards; 3. How Intercultural Communication Theory Informs Public Relations Practice in Global Settings: Michael Kent and Maureen Taylor; 4. Culture, Communication, and Third Culture Building in Public Relations within Global Flux: Nilanjana Bardhan 327 $a5. Intercultural Typologies and Public Relations Research: A Critique of Hofstede's Dimensions: Jeffrey Courtright, Rachel Wolfe, and John Baldwin6. The Need for a Postmodern Turn in Global Public Relations: Derina Holtzhausen; 7. Critiquing the Generic/Specific Public Relations Theory: The Need to Close the Transnational Knowledge Gap: Robert Wakefield; 8. Public Relations and Marginalization in a Global Context: A Postcolonial Critique: Mohan Jyoti Dutta and Mahuya Pal; 9. Chi-Based Strategies for Public Relations in a Globalizing World: Jensen Chung 327 $a10. Public Relations, Globalization, and Culture: Framing Methodological Debates and Future Directions: C. Kay WeaverAuthor Index; Subject Index 330 $aWhile public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations. Providing a critical examination of public relations' contribution to globalization and international power relations, the chapters included here explore alternative paradigms, 410 0$aCommunication series. 606 $aPublic relations 606 $aPublic relations$vCross-cultural studies 615 0$aPublic relations. 615 0$aPublic relations 676 $a659.2 701 $aBardhan$b Nilanjana$01520616 701 $aWeaver$b C. Kay$f1964-$01546889 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910791855303321 996 $aPublic relations in global cultural contexts$93802764 997 $aUNINA