LEADER 01747nam  2200541 a 450 
001 9910791720803321
005 20161219111443.0
010   $a1-4522-3150-8
010   $a0-7619-1240-1
010   $a1-4522-6756-1
035   $a(CKB)2560000000089957
035   $a(EBL)997055
035   $a(OCoLC)809773871
035   $a(SSID)ssj0000675661
035   $a(PQKBManifestationID)12347695
035   $a(PQKBTitleCode)TC0000675661
035   $a(PQKBWorkID)10669565
035   $a(PQKB)11360444
035   $a(MiAaPQ)EBC997055
035   $a(OCoLC)1007858428
035   $a(StDuBDS)EDZ0000085137
035   $a(EXLCZ)992560000000089957
100   $a20120516d1998      fy             0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 00$aHow advertising works$b[electronic resource] $ethe role of research /$fedited by John Philip Jones
210   $aThousand Oaks, Calif. ;$aLondon $cSAGE$dc1998
215   $a1 online resource (358 p.) $cill., facsims
300   $aDescription based upon print version of record.
311   $a1-322-42113-7 
311   $a0-7619-1241-X 
320   $aIncludes bibliographical references and indexes.
330 8 $aBringing together the theory and practice of advertising, this is an authoritative handbook of the research procedures which determine effective advertising.
606   $aAdvertising
606   $aAdvertising$xResearch
615  0$aAdvertising.
615  0$aAdvertising$xResearch.
676   $a659.1
701   $aJones$b John Philip$0520552
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910791720803321
996   $aHow advertising works$93768052
997   $aUNINA