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035   $a(CaPaEBR)ebrary10586599
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100   $a20120516d1999      fy             0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 00$aHow to use advertising to build strong brands$b[electronic resource] /$fedited by John Philip Jones
210   $aThousand Oaks, Calif. ;$aLondon $cSAGE$dc1999
215   $a1 online resource (394 p.) $cill
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a1-322-42165-X 
311   $a0-7619-1243-6 
320   $aIncludes bibliographical references and index.
330 8 $aThis study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.
606   $aAdvertising$xBrand name products
606   $aBrand name products
615  0$aAdvertising$xBrand name products.
615  0$aBrand name products.
676   $a659.1
701   $aJones$b John Philip$0520552
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910791720703321
996   $aHow to use advertising to build strong brands$93768051
997   $aUNINA