LEADER 02414nam 2200565 450 001 9910791650403321 005 20230124184357.0 010 $a1-59726-965-4 035 $a(CKB)2560000000054839 035 $a(OCoLC)692204508 035 $a(CaPaEBR)ebrary10437871 035 $a(SSID)ssj0000417060 035 $a(PQKBManifestationID)11262451 035 $a(PQKBTitleCode)TC0000417060 035 $a(PQKBWorkID)10436618 035 $a(PQKB)10983689 035 $a(MiAaPQ)EBC3317496 035 $a(Au-PeEL)EBL3317496 035 $a(CaPaEBR)ebr10437871 035 $a(OCoLC)923187580 035 $a(EXLCZ)992560000000054839 100 $a20100129d2010 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aEscape from the ivory tower $ea guide to making your science matter /$fNancy Baron ; with contributions by Liz Neeley and the COMPASS team 210 1$aWashington :$cIsland Press,$d2010. 210 4$dİ2010 215 $a1 online resource (270 pages) 300 $aBibliographic Level Mode of Issuance: Monograph 311 08$aPrint version: 9781597266635 1597266639 320 $aIncludes bibliographical references (pages 233-238) and index. 327 $aThe scientist communicator. Introduction ; The decision to speak out -- A clash of cultures. What you need to know about journalists ; Tell me a story : what journalists want from you ; What the changing world of the media means for you ; What you need to know about policymakers ; Inform my decision : what policymakers want from you -- The how-to toolkit. Deliver a clear message ; Ace your interview ; Fine-tune for radio and television ; Reach out instead of waiting ; Promote a paper ; Enter the political fray -- Becoming an agent of change. After the splash, the backlash ; Leading the way : ten steps to success. 606 $aCommunication in science 606 $aScience news 606 $aScientists$xVocational guidance 615 0$aCommunication in science. 615 0$aScience news. 615 0$aScientists$xVocational guidance. 676 $a501/.4 700 $aBaron$b Nancy$f1964-,$01513523 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910791650403321 996 $aEscape from the ivory tower$93748077 997 $aUNINA