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100   $a20100427d2010      uy             0
101 0 $aeng
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181   $ctxt
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183   $acr
200 04$aThe twenty-first-century media industry$b[electronic resource] $eeconomic and managerial implications in the age of new media /$fedited by John Allen Hendricks
210   $aLanham, Md. $cLexington Books$dc2010
215   $a1 online resource (311 p.)
225 1 $aStudies in new media
300   $aDescription based upon print version of record.
311   $a0-7391-4004-3 
311   $a0-7391-4003-5 
320   $aIncludes bibliographical references and index.
327   $aContents; Figures and Tables; Foreword; Acknowledgments; Part I. CHANGE: TECHNOLOGY,ECONOMIC IMPLICATIONS,AND CONSUMER BEHAVIORS; Ch01. New Media; Ch02. Media Management; Ch03. DVRs and the Empowered Audience; Ch04. The Obstinate Audience Revisited; Ch05. Going Viral; Part II. IMPLICATIONS OF NEWMEDIA TECHNOLOGIES; Ch06. The First Domino; Ch07. Changes and Challengesin the Print Industry; Ch08. Challenges and Opportunities,New Models, and the Emergenceof the Next Newsroom; Ch09. Broadcast and Cableon the Third Screen; Ch10. How to Reach the Masses; Ch11. Making Money with Mobile
327   $aCh12. Cinema in theAge of RWX CultureCh13. Local Market Radio; Bibliography; Index; About the Editor; About the Contributors
330   $aThe Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
410  0$aStudies in new media.
606   $aMass media$xTechnological innovations
606   $aDigital media$xEconomic aspects
606   $aDigital media$xSocial aspects
615  0$aMass media$xTechnological innovations.
615  0$aDigital media$xEconomic aspects.
615  0$aDigital media$xSocial aspects.
676   $a302.23
701   $aHendricks$b John Allen$0867002
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906   $aBOOK
912   $a9910791491303321
996   $aThe twenty-first-century media industry$93838965
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