LEADER 02828nam 2200577 a 450 001 9910791455603321 005 20230207232631.0 010 $a1-283-33820-3 010 $a9786613338204 010 $a0-335-23925-0 035 $a(CKB)2560000000049286 035 $a(EBL)771412 035 $a(OCoLC)680623934 035 $a(SSID)ssj0000485823 035 $a(PQKBManifestationID)11311740 035 $a(PQKBTitleCode)TC0000485823 035 $a(PQKBWorkID)10424456 035 $a(PQKB)11130028 035 $a(MiAaPQ)EBC771412 035 $a(Au-PeEL)EBL771412 035 $a(CaPaEBR)ebr10413323 035 $a(CaONFJC)MIL333820 035 $a(EXLCZ)992560000000049286 100 $a20101015d2010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMedia and society$b[electronic resource] $ecritical perspectives /$fGraeme Burton 205 $a2nd ed. 210 $aBerkshire $cOpen University Press$d2010 215 $a1 online resource (352 p.) 300 $aFirst published 2005. Reprinted 2007. 300 $aIncludes glossary. 311 $a0-335-22723-6 320 $aIncludes bibliographical references and index. 327 $aFront cover; Half title; Title page; Copyright page; Contents; Figures and illustrations; Acknowledgements; Introduction; 1 Media texts:Features and deconstructions; 2 Media institutions: Key areas and their implications for understanding media; 3 Audiences and effects: Defining audiences and exploring their relationships with texts; 4 Media - audience - influence: Questions of effects: politics, children, violence; 5 Popular music: Questioning the popular, questioning control, questioning the global; 6 The media and new technology: Technologies changing the media and changing consumption 327 $a7 Advertising: Its relationship with media industries and with audiences8 News: Different kinds of news: constructing the world; 9 Sport and representation: Media defining sport; sport as business; sport and meaning; 10 Globalization and the media: Questions of power and of cultural exchange; Glossary; References; Selected websites; Index; Back cover 330 $aThis popular introductory book provides a clear introduction to the key ideas within media studies. The friendly writing style and everyday examples, which made the first edition a favourite with students and lecturers alike, has been retained and updated in this new edition. 606 $aMass media$xSocial aspects 615 0$aMass media$xSocial aspects. 676 $a302.23 700 $aBurton$b Graeme$01483421 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910791455603321 996 $aMedia and society$93781169 997 $aUNINA