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100   $a20121017d2009      fy|            0
101 0 $aeng
135   $aur|||||||||||
200 10$aStrategic issues management$b[electronic resource] $eorganizations and public policy challenges /$fRobert L. Heath, Michael J. Palenchar
205   $a2nd ed.
210   $aLos Angeles, [Calif.] ;$aLondon $cSAGE$dc2009
215   $a1 online resource (xii, 412 p.) $cill
300   $aDescription based upon print version of record.
311   $a1-4129-5210-7 
311   $a1-4129-5211-5 
320   $aIncludes bibliographical references (p. 373-404) and index.
327   $aCover; Contents; Preface; Chapter 1 - A Foundation of Community: Issues Management as an Organizational and Academic Discipline; Chapter 2 - Historical Foundations: A Search for Order; Chapter 3 - Scouting the Terrain: Scanning, Identifying, Monitoring, Analyzing, and Priority Setting; Chapter 4 - Corporate Social Responsibility (CSR): Getting the House in Order; Chapter 5 - Special Interest Activists as Foes or Allies; Chapter 6 - Issues Communication: Argument Structures and Zones of Meaning; Chapter 7 - Obligations and Constraints on Issues Communication
327   $aChapter 8 - Issues Management and Crisis CommunicationChapter 9 - Issues Management and Risk Communication: Balancing Public Well-Being With Technology; Chapter 10 - Brand Equity and Organizational Reputation: Marketing and SIM; References; Index; About the Authors
330 8 $aBy exploring the communication options that organisations can employ in their stewardship to address crucial public policy options and engage in collaborative decision-making, this textbook gives students practical, actionable guidance.
606   $aIssues management
606   $aStrategic planning
606   $aPublic relations
606   $aIndustrial policy
615  0$aIssues management.
615  0$aStrategic planning.
615  0$aPublic relations.
615  0$aIndustrial policy.
676   $a659.2
700   $aHeath$b Robert L$g(Robert Lawrence),$f1941-$01495090
701   $aPalenchar$b Michael J$01545023
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910791335803321
996   $aStrategic issues management$93799651
997   $aUNINA