LEADER 07324nam 2200685 450 001 9910791163503321 005 20230803221603.0 010 $a3-11-037052-2 010 $a1-306-93544-X 010 $a3-11-025549-9 024 7 $a10.1515/9783110255492 035 $a(CKB)2550000001326108 035 $a(EBL)1727235 035 $a(OCoLC)882779105 035 $a(SSID)ssj0001287574 035 $a(PQKBManifestationID)12571402 035 $a(PQKBTitleCode)TC0001287574 035 $a(PQKBWorkID)11291371 035 $a(PQKB)11484582 035 $a(MiAaPQ)EBC1727235 035 $a(DE-B1597)123653 035 $a(OCoLC)979584630 035 $a(DE-B1597)9783110255492 035 $a(Au-PeEL)EBL1727235 035 $a(CaPaEBR)ebr11006454 035 $a(CaONFJC)MIL624795 035 $a(EXLCZ)992550000001326108 100 $a20140318h20142014 uy| 0 101 0 $aeng 135 $aur|n#---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aVisual communication /$fedited by David Machin 210 1$aBerlin ;$aBoston :$cDe Gruyter Mouton,$d[2014] 210 4$dİ2014 215 $a1 online resource (768 p.) 225 1 $aHandbooks of communication science ;$v4 300 $aDescription based upon print version of record. 311 0 $a3-11-220379-8 311 0 $a3-11-025548-0 320 $aIncludes bibliographical references and index. 327 $tFront matter --$tPreface to Handbooks of Communication Science series --$tContents --$tPart I. --$tIntroduction /$rMachin, David --$tPart II. --$t1. The cognitive semiotics of the picture sign /$rSonesson, Göran --$t2. Relevance Theory as model for analysing visual and multimodal communication /$rForceville, Charles --$t3. Military hardware as affective objects: Towards a social semiotics of militainment television /$rRoderick, Ian --$t4. Foucauldian discourse analysis: Photography and the social construction of immigration in the Greek national press /$rKonstantinidou, Christina / Michailidou, Martha --$t5. Linguistic fetish: The sociolinguistics of visual multilingualism /$rKelly-Holmes, Helen --$t6. Sex and Race go Pop /$rBowman, Paul --$t7. The visual semiotics of Tarot images: A sociocultural perspective /$rSemetsky, Inna --$t8. Colour language hierarchy /$rPuhalla, Dennis --$t9. Applying psychological theory to typography: is how we perceive letterforms special? /$rDyson, Mary C. --$t10. Toys or the rhetoric of children's goods /$rBrougère, Gilles --$t11. Visual Aspects of British Tabloid Newspapers: 'Image Crowding Out Rational Analysis'? /$rConboy, Martin --$t12. British press photographs and the misrepresentation of the 2011 'uprising' in Libya: A Content Analysis /$rBouvier, Gwen --$t13. Looking for what counts in film analysis: A programme of empirical research /$rBateman, John A. --$t14. In the eye of the beholder: Visual communication from a recipient perspective /$rHolsanova, Jana --$t15. Questioning bohemian myth in Weimar Berlin: Reinterpreting Jeanne Mammen and the artist function through her illustrations Der Maler und sein Modell 'The Painter and his Model' (1927) /$rSmith, H. Camilla --$t16. A multimodal lens on the school classroom /$rJewitt, Carey --$t17. Celebrating and critiquing "past" and "present"? The intersection between nostalgia and public service discourses in BBC1's Ashes to Ashes /$rGarner, Ross P. --$tPart III. --$t18. Ally Sloper, Victorian comic book hero: interpreting a comedy type /$rSabin, Roger --$t19. Visual Communication in the Theatre /$rCarlson, Marvin --$t20. Analysing impossible pictures: Computer generated imagery in science documentary and factual entertainment television /$rCampbell, Vincent --$t21. Reading the Fenian photographs: A historically and culturally located study /$rEdge, Sarah --$t22. Interpretation, representation and methodology: Issues in computer game analysis /$rCarr, Diane --$t23. The art of voice: The voice of art - understanding children's graphic narrative- enactive communication /$rWright, Susan --$t24. The political values embedded in a child's toy: The case of "Girl Power" in the Brazilian doll Susi /$rAlmeida, Danielle --$t25. The role of images in social media analytics: A multimodal digital humanities approach /$rO'Halloran, Kay l. / Chua, Alvin / Podlasov, Alexey --$t26. From static to dynamic: The changing experience of fashion imagery /$rBeard, Nathaniel Dafydd --$t27. The de-humanization of Palestinians in Israeli school books: a multimodal analysis of layout, intertextuality and reading paths /$rPeled-Elhanan, Nurit --$t28. Visual communication in tourism research: Seoul destination image /$rHunter, William Cannon --$t29. Thinking visuals: What the challenges of architectural representation can tell us about visual communication /$rTeal, Randall --$t30. Visual communication in animals: Applying a Portmannian and Uexküllian biosemiotic approach /$rKleisner, Karel / Maran, Timo --$t31. The importance of Murals during the Troubles: Analyzing the republican use of wall paintings in Northern Ireland /$rRapp, Maximilian / Rhomberg, Markus --$t32. Transforming art and visual anthropology: Imitation, innovation and inspiration in two Japanese art museums /$rCox, Rupert --$t33. Emotion ekphrasis: representation of emotions in children's picturebooks /$rNikolajeva, Maria --$t34. 'The Ocular Proof ?': Television news and the pursuit of reality /$rBrighton, Paul --$tBiographical sketches --$tIndex 330 $aThe primary goal of the volume on "Visual Communication" is to provide a collection of high quality, accessible papers that offer an overview of the different academic approaches to Visual Communication, the different theoretical perspectives on which they are based, the methods of analysis used and the different media and genre that have come under analysis. There is no such existing volume that draws together this range of closely related material generally found in much less related areas of research, including semiotics, art history, design, and new media theory. The volume has a total of 34 individual chapters that are organized into two sections: theories and methods, and areas of visual analysis. The chapters are all written by quality theorists and researchers, with a view that the research should be accessible to non-specialists in their own field while at the same time maintaining a high quality of work. The volume contains an introduction, which plots and locates the different approaches contained in it within broader developments and history of approaches to visual communication across different disciplines as each has attempted to define its terrain sometimes through unique concepts and methods sometimes through those borrowed and modified from others. 410 0$aHandbooks of communication science ;$v4. 606 $aVisual communication$xPhilosophy 606 $aImage (Philosophy) 610 $aCommunication Studies, Visual Communication. 615 0$aVisual communication$xPhilosophy. 615 0$aImage (Philosophy) 676 $a302.23 686 $aAP 12860$2rvk 702 $aMachin$b David$f1966- 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910791163503321 996 $aVisual communication$91413761 997 $aUNINA