LEADER 03599nam 2200625 450 001 9910791146103321 005 20230803221912.0 010 $a93-5150-406-9 010 $a93-5150-046-2 035 $a(CKB)2550000001341764 035 $a(EBL)1760165 035 $a(OCoLC)886114299 035 $a(SSID)ssj0001288538 035 $a(PQKBManifestationID)12531387 035 $a(PQKBTitleCode)TC0001288538 035 $a(PQKBWorkID)11294317 035 $a(PQKB)11563310 035 $a(MiAaPQ)EBC1760165 035 $a(Au-PeEL)EBL1760165 035 $a(CaPaEBR)ebr10904391 035 $a(CaONFJC)MIL634351 035 $a(EXLCZ)992550000001341764 100 $a20140813h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aCorporate reputation decoded $ebuilding, managing and strategising for corporate excellence /$fAsha Kaul, Avani Desai 210 1$aNew Delhi, India :$cSage Response,$d2014. 210 4$dİ2014 215 $a1 online resource (323 p.) 300 $aIncludes index. 311 $a81-321-1774-3 311 $a1-322-03100-2 327 $aCover; Contents; Preface; Acknowledgements; 1 - An Overview of Corporate Reputation: A Hammer or a Tool?; SECTION I - Understanding Corporate Reputation; 2 - Waltzing with Stakeholders to Score on Corporate Reputation; SECTION II - Building Corporate Reputation; 3- Redeeming Corporate Trust and Reputation: A Systemic Look at Corporate Governance and Ethics; 4 - Orchestrating the Song and Dance of Reputation: The Role of Leaders; 5 - Increasing Crescendo: Wooing Investors for Market Valuation and Visibility; 6 - Seeking Relational Rentand Hedging Risk: Building Reputation with the Government 327 $aSECTION III - Managing Corporate Reputation7 - Unleashing the Potential of Social Responsibility for Reputational Gain: Managing Social Impact; 8 - Choreographing the Organisation - Media Tango: Managing Media Relations; 9 - Understanding the 'Tweet. Post.Call. Comment' Affair: Managing Reputation through Social Media; 10 - Restoring Confidence and Re-engineering Stakeholder Frames in 'The Eye of the Storm': Crisis Management; SECTION IV - Strategising Corporate Reputation; 11 - 'Walk the Talk' and 'Talk the Walk': Strategising Corporate Reputation 327 $aIndex I - Companies, Regulatory Bodies and InstitutesIndex II - People; About the Authors 330 $aCorporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR-company's stakeholders, situations demanding CR interventions, and the impact of a company's culture, ethics and leadership on its CR. The book expounds on these using Indian cases (Tata, Infosys, HUL, Reliance, Aditya Birl 606 $aCorporations$xPublic relations$zIndia 606 $aCorporate image$zIndia 606 $aOrganizational effectiveness$zIndia 615 0$aCorporations$xPublic relations 615 0$aCorporate image 615 0$aOrganizational effectiveness 676 $a659.2 700 $aKaul$b Asha$01530049 702 $aDesai$b Avani 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910791146103321 996 $aCorporate reputation decoded$93774784 997 $aUNINA