LEADER 03683oam 2200817I 450 001 9910786049003321 005 20230803025113.0 010 $a1-136-15654-2 010 $a1-283-97304-9 010 $a0-203-07873-X 010 $a1-136-15655-0 024 7 $a10.4324/9780203078730 035 $a(CKB)2670000000325630 035 $a(EBL)1114724 035 $a(OCoLC)827208881 035 $a(SSID)ssj0000831452 035 $a(PQKBManifestationID)11453260 035 $a(PQKBTitleCode)TC0000831452 035 $a(PQKBWorkID)10872689 035 $a(PQKB)11364026 035 $a(MiAaPQ)EBC1114724 035 $a(Au-PeEL)EBL1114724 035 $a(CaPaEBR)ebr10650298 035 $a(CaONFJC)MIL428554 035 $a(OCoLC)826065160 035 $a(FINmELB)ELB133254 035 $a(EXLCZ)992670000000325630 100 $a20180706d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aYes we can? $ewhite racial framing and the Obama presidency /$fAdia Harvey Wingfield and Joe R. Feagin 205 $a2nd ed. 210 1$aNew York :$cRoutledge,$d2013. 215 $a1 online resource (305 p.) 300 $aDescription based upon print version of record. 311 $a0-415-64538-7 311 $a0-415-64536-0 320 $aIncludes bibliographical references and index. 327 $aWhite racial framing and Barack Obama's first campaign -- "Too black?" or "not black enough?" -- From Susan B. Anthony to Hillary Clinton -- The cool black man vs. the fist-bumping socialist -- The Dr. Jeremiah Wright controversy -- The 2008 primaries and voters of color -- November 4, 2008 : a dramatic day in U.S. history -- A "post-racial" America? -- President Obama's 2009-2013 term and the 2011-2012 primaries -- The 2012 national election. 330 $aThe first edition of this book offered one of the first social science analyses of Barack Obama's historic electoral campaigns and early presidency. In this second edition the authors extend that analysis to Obama's service in the presidency and to his second campaign to hold that presidency. Elaborating on the concept of the white racial frame, Harvey Wingfield and Feagin assess in detail the ways white racial framing was deployed by the principal characters in the electoral campaigns and during Obama's presidency. With much relevant data, this book counters many commonsense assumptions ab 606 $aPresidents$zUnited States$xElection$y2008 606 $aPresidents$zUnited States$xElection$y2012 606 $aPolitical campaigns$zUnited States$xSociological aspects 606 $aElections$zUnited States$xSociological aspects 606 $aRace discrimination$xPolitical aspects$zUnited States 606 $aPost-racialism$zUnited States 606 $aWhite people$zUnited States$xAttitudes 606 $aPublic opinion$zUnited States 607 $aUnited States$xPolitics and government$y2009- 607 $aUnited States$xRace relations$xPolitical aspects 615 0$aPresidents$xElection 615 0$aPresidents$xElection 615 0$aPolitical campaigns$xSociological aspects. 615 0$aElections$xSociological aspects. 615 0$aRace discrimination$xPolitical aspects 615 0$aPost-racialism 615 0$aWhite people$xAttitudes. 615 0$aPublic opinion 676 $a324.973 700 $aWingfield$b Adia Harvey$f1977-,$0476672 701 $aFeagin$b Joe R$0560960 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910786049003321 996 $aYes we can$93706515 997 $aUNINA LEADER 04995nam 2200901 450 001 9910791042003321 005 20230125222546.0 010 $a1-78684-357-9 010 $a1-60649-985-8 035 $a(CKB)2550000001290740 035 $a(EBL)1685396 035 $a(SSID)ssj0001540045 035 $a(PQKBManifestationID)11859912 035 $a(PQKBTitleCode)TC0001540045 035 $a(PQKBWorkID)11533398 035 $a(PQKB)10052344 035 $a(OCoLC)880626294 035 $a(CaBNVSL)swl00403406 035 $a(Au-PeEL)EBL1685396 035 $a(CaPaEBR)ebr10873421 035 $a(CaONFJC)MIL604985 035 $a(CaSebORM)9781606499849 035 $a(MiAaPQ)EBC1685396 035 $a(EXLCZ)992550000001290740 100 $a20140525d2014 fy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 12$aA professional and practitioner's guide to public relations research, measurement, and evaluation /$fDavid Michaelson and Don W. Stacks 205 $aSecond edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2014. 215 $a1 online resource (288 p.) 225 1 $aPublic relations collection,$x2157-3476 300 $aPart of: 2014 digital library. 311 $a1-60649-984-X 311 $a1-306-73734-6 320 $aIncludes bibliographical references (pages 259-264) and index. 327 $aPart I. Introduction to public relations research, measurement, and evaluation -- 1. Introduction to research and evaluations in public relations -- 2. The move toward standardization -- 3. The business of public relations -- 4. Measuring public relations outcomes -- Part II. Qualitative methods for effective public relations research, measurement, and evaluation -- 5. Secondary research -- 6. Qualitative research methodologies -- 7. Content analysis -- Part III. Quantitative methods for effective public relations research, measurement, and evaluation -- 8. Survey methodology -- 9. Statistical reasoning -- 10. Sampling -- Part IV. Wrapping up -- 11. The application of standards and best practices in research and evaluation for public relations -- Appendix. Dictionary of public relations measurement and research -- References -- Index. 330 3 $aContemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book will provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will act as a guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This outstanding contribution takes a best practices approach--one that focuses on taking the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that focuses on establishing the profession's impact on the client's return on investment in the public relations function, whether that function be aimed at internal or external audiences using standardized measures. 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