LEADER 05208nam 2200709 450 001 9910791033603321 005 20230803221415.0 010 $a0-8135-6257-0 024 7 $a10.36019/9780813562575 035 $a(CKB)2550000001297197 035 $a(EBL)1687285 035 $a(SSID)ssj0001194568 035 $a(PQKBManifestationID)11670941 035 $a(PQKBTitleCode)TC0001194568 035 $a(PQKBWorkID)11154725 035 $a(PQKB)11440196 035 $a(MiAaPQ)EBC1687285 035 $a(OCoLC)879576313 035 $a(MdBmJHUP)muse31613 035 $a(DE-B1597)526305 035 $a(OCoLC)1018054736 035 $a(DE-B1597)9780813562575 035 $a(Au-PeEL)EBL1687285 035 $a(CaPaEBR)ebr10869096 035 $a(CaONFJC)MIL608331 035 $a(OCoLC)879946854 035 $a(EXLCZ)992550000001297197 100 $a20140530h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aShaping the future of African American film $ecolor-coded economics and the story behind the numbers /$fMonica White Ndounou 210 1$aNew Brunswick, New Jersey :$cRutgers University Press,$d2014. 210 4$dİ2014 215 $a1 online resource (318 p.) 300 $aDescription based upon print version of record. 311 $a0-8135-6256-2 311 $a1-306-77080-7 320 $aIncludes bibliographical references and index. 327 $tFrontmatter -- $tContents -- $tAcknowledgments -- $tIntroduction: The Color of Hollywood-Black, White, or Green? -- $tPart One: Finding Freedom on Stage and Screen -- $t1. The Plantation Lives! -- $t2. Insurrection! African American Film's Revolutionary Potential through Black Theater -- $tPart Two: Black Pathology Sells [Books and Films]? -- $t3. Playing with Fire: Black Women's Literature/White Box Office -- $t4. Breaking the Chains of History and Genre -- $tPart Three: It's Not Just Business: Color-Coded Economics and Original Films -- $t5. The Paradox of Branding, Black Star Power, and Box Office Politics -- $t6. Big Business: Hip-H op Gangsta Films and Black Comedies -- $tConclusion: The Story Behind the Numbers -- $tAppendix: Ulmer Ratings of Selected Actors -- $tNotes -- $tSelected Filmography -- $tIndex -- $tAbout the Author 330 $aIn Hollywood, we hear, it's all about the money. It's a ready explanation for why so few black films get made-no crossover appeal, no promise of a big payoff. But what if the money itself is color-coded? What if the economics that governs film production is so skewed that no film by, about, or for people of color will ever look like a worthy investment unless it follows specific racial or gender patterns? This, Monica Ndounou shows us, is precisely the case. In a work as revealing about the culture of filmmaking as it is about the distorted economics of African American film, Ndounou clearly traces the insidious connections between history, content, and cash in black films. How does history come into it? Hollywood's reliance on past performance as a measure of potential success virtually guarantees that historically underrepresented, underfunded, and undersold African American films devalue the future prospects of black films. So the cycle continues as it has for nearly a century. Behind the scenes, the numbers are far from neutral. Analyzing the onscreen narratives and off-screen circumstances behind nearly two thousand films featuring African Americans in leading and supporting roles, including such recent productions as Bamboozled, Beloved, and Tyler Perry's Diary of a Mad Black Woman, Ndounou exposes the cultural and racial constraints that limit not just the production but also the expression and creative freedom of black films. Her wide-ranging analysis reaches into questions of literature, language, speech and dialect, film images and narrative, acting, theater and film business practices, production history and financing, and organizational history. By uncovering the ideology behind profit-driven industry practices that reshape narratives by, about, and for people of color, this provocative work brings to light existing limitations-and possibilities for reworking stories and business practices in theater, literature, and film. 606 $aAfrican Americans in the motion picture industry 606 $aMotion pictures$xEconomic aspects$zUnited States 606 $aMotion picture industry$xFinance$zUnited States 606 $aAfrican American motion picture producers and directors 606 $aAfrican Americans in motion pictures 615 0$aAfrican Americans in the motion picture industry. 615 0$aMotion pictures$xEconomic aspects 615 0$aMotion picture industry$xFinance 615 0$aAfrican American motion picture producers and directors. 615 0$aAfrican Americans in motion pictures. 676 $a791.43/652996073 700 $aNdounou$b Monica White$f1976-$01555478 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910791033603321 996 $aShaping the future of African American film$93817395 997 $aUNINA