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010   $a1-60994-966-8
010   $a1-60994-965-X
035   $a(OCoLC)878406245
035   $a(MiFhGG)GVRL9CRG
035   $a(EXLCZ)992550000001278085
100   $a20140325h20142014  uy             0
101 0 $aeng
135   $aurun|---uuuua
181   $ctxt
182   $cc
183   $acr
200 10$aOverfished ocean strategy $epowering up innovation for a resource-deprived world /$fNadya Zhexembayeva
205   $a1st ed.
210  1$aSan Francisco :$cBerrett-Koehler Publishers, Inc.,$d[2014]
210  4$d?2014
215   $a1 online resource (vii, 195 pages) $cillustrations, map
225 1 $aBK business book
225 0 $aGale eBooks
300   $aIncludes index.
311   $a1-60994-964-1 
311   $a1-306-68874-4 
320   $aIncludes bibliographical references and index.
327   $aCover; Contents; Warm Greetings!; CHAPTER 1 Where Are the Fish? The New Competitive Reality; CHAPTER 2 Overfished Ocean Strategy: Five Principles That Make It Work; CHAPTER 3 Principle One: Line to Circle; CHAPTER 4 Principle Two: Vertical to Horizontal; CHAPTER 5 Principle Three: Growth to Growth; CHAPTER 6 Principle Four: Plan to Model; CHAPTER 7 Principle Five: Department to Mind-Set; CHAPTER 8 The Death of Green, or Is Your Marriage Sustainable?; CHAPTER 9 As a Means of Conclusion: What Should Business Do?; My Big Thanks; Notes; Index; About the Author
330   $aWe all know the proverb about teaching someone to fish, but if there are no fish left, knowing how to catch them won't do you any good. And that's the position businesses are in today. Resources are being depleted at an alarming rate and the cost of raw materials is rising dramatically. As a result, scholar and entrepreneur Nadya Zhexembayeva says, businesses need to make resource scarcity-the over fished ocean-their primary strategic consideration, not just a concern for their "green" division.  Over fished Ocean Strategy offers five essential principles for innovating in this n
410  0$aBK business book.
606   $aBusiness enterprises$xEnvironmental aspects
606   $aManagement$xEnvironmental aspects
606   $aSustainable development
606   $aRecycling (Waste, etc.)
606   $aScarcity
606   $aGreen marketing
606   $aNatural resources$xManagement
615  0$aBusiness enterprises$xEnvironmental aspects.
615  0$aManagement$xEnvironmental aspects.
615  0$aSustainable development.
615  0$aRecycling (Waste, etc.)
615  0$aScarcity.
615  0$aGreen marketing.
615  0$aNatural resources$xManagement.
676   $a658.4/083
686   $aBUS063000$aBUS020000$aBUS094000$2bisacsh
700   $aZhexembayeva$b Nadya$01528954
702   $aYoussi$b Wes
801  0$bMiFhGG
801  1$bMiFhGG
906   $aBOOK
912   $a9910790923403321
996   $aOverfished ocean strategy$93772923
997   $aUNINA