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100   $a20130905h20142014  uy|            0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aData crush $ehow the information tidal wave is driving new business opportunities /$fChristopher Surdak
205   $a1st edition
210  1$aNew York :$cAmerican Management Association,$d[2014]
210  4$dİ2014
215   $a1 online resource (311 p.)
300   $aDescription based upon print version of record.
311   $a0-8144-3374-X 
311   $a1-306-28436-8 
320   $aIncludes bibliographical references and index.
327   $apart one. What's driving the data crush? -- part two. The impact on business -- part three. How successful businesses will respond.
330   $aThe Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. The companies that succeed going forward will be those that learn to leverage this torrent of information--without being drowned by it.
606   $aInformation technology$xManagement
606   $aMarketing research$xData processing
606   $aBusiness intelligence$xData processing
606   $aBig data
615  0$aInformation technology$xManagement.
615  0$aMarketing research$xData processing.
615  0$aBusiness intelligence$xData processing.
615  0$aBig data.
676   $a658.4/038
700   $aSurdak$b Christopher$01510010
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910790730203321
996   $aData crush$93742282
997   $aUNINA