LEADER 05020nam 2200637 a 450 001 9910790561103321 005 20230411122455.0 010 $a1-118-74868-9 010 $a1-118-74885-9 035 $a(CKB)2550000001111847 035 $a(EBL)1358566 035 $a(OCoLC)858944645 035 $a(SSID)ssj0001130533 035 $a(PQKBManifestationID)11638145 035 $a(PQKBTitleCode)TC0001130533 035 $a(PQKBWorkID)11111452 035 $a(PQKB)11134162 035 $a(WaSeSS)IndRDA00116120 035 $a(Au-PeEL)EBL1358566 035 $a(CaPaEBR)ebr10747427 035 $a(CaONFJC)MIL511739 035 $a(CaSebORM)9781118748688 035 $a(MiAaPQ)EBC1358566 035 $a(EXLCZ)992550000001111847 100 $a20130828d2013 uy 0 101 0 $aeng 135 $aurunu---uuuuu 181 $ctxt 182 $cc 183 $acr 200 10$aDesign thinking for strategic innovation $ewhat they can't teach you at business or design school /$fIdris Mootee 205 $a1st edition 210 $aHoboken, N.J. $cWiley$d2013 215 $a1 online resource (210 p.) 300 $aIncludes index. 311 00$a1-118-62012-7 311 00$a1-299-80488-8 327 $aDesign Thinking for Strategic Innovation; Copyright; Contents; Acknowldgments; Forword; Scene 01: There's No More Business As Usual; The Butterfly Effect and Long-Range Planning; Applied Design Thinking Is Strategic Innovation; Time to Think beyond Crisis Mode; Changing Management Paradigms; Scene 02: What Is Design Thinking, Really?; Is Design Thinking a Science or an Art?; Design Thinking Has Been Oversimplified; Scene 03: Applied Design Thinking in Business and Strategy; Design Thinking to the Rescue; We've Lost Touch with What's around Us 327 $aEvery Future Business Leader Needs to Be a Good Design ThinkerThe 10 Design Thinking Principles That Redefine Business Management; 01 Design Thinking Is Action - Oriented; 02 Design Thinking Is Comfortable with Change; 03 Design Thinking Is Human - Centric -; 04 Design Thinking Integrates Foresight; 05 Design Thinking Is a Dynamic Constructive Process; 06 Design Thinking Promotes EMpathy; 07 Design Thinking Reduces Risks; 08 Design Thinking Can Create Meaning; 09 Design Thinking Can Bring Enterprise Creativity to Next Level; 10 Design Thinking Is The New Competitive Logic of Business Strategy 327 $aScene 04: Introducing the Design Thinking MBABusiness Challenge 01: Growth; Growth Needs a Strategy, and Every Strategy Needs a Story; Design Thinking Approach 01: Storytelling; Building Empathy and Empowering Transformation; Business Challenge 02: Predictability; Design Thinking Approach 02: Strategic Foresight; Why Does Business Need Strategic Foresight?; Design Thinking and Strategic Foresight?; What Are Weak Signals?; Business Challenge 03: Change; Design Thinking Approach 03: Sense making; From Sensing to Sense Making; Business Challenge 04: Maintaining Relevance 327 $aDesign Thinking Approach 04: Value RedefinitionBusiness Challenge 05: Extreme Competition; Design Thinking Approach 05: Experience Design; Understanding the Four Key Dimensions of Experience Design; Business Challenge 06: Standardization; Design Thinking Approach 06: Humanization; Humanization From and Within Culture; Humanizing Through Language; Business Challenge 07: Creative Culture; Design Thinking Approach 07: Rapid Prototyping; The Benefits of Prototyping in Business Design; Building, Fostering, and Embedding Creative Confidence; Business Challenge 08: Strategy and Organization 327 $aDesign Thinking Approach 08: Business Model DesignThe Functions and Overcomplexity of Business Models; What's the Difference Between Business Model and Business Strategy?; Business Model Versus Business Strategy; Business Model Design Framework; Starting with the Concept Metaphor; Scene 05: Hiring Design Thinkers Is Not Enough; We Need to Create Design Thinking Companies; About the Author; Photo Credits; Index 330 $aA comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business proble 606 $aIndustrial design 606 $aProduct design 615 0$aIndustrial design. 615 0$aProduct design. 676 $a658.4063 700 $aMootee$b Idris$f1958-$01116305 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910790561103321 996 $aDesign thinking for strategic innovation$93835864 997 $aUNINA