LEADER 03314nam 22006612 450 001 9910461165303321 005 20151005020621.0 010 $a1-139-12404-8 010 $a1-107-22603-1 010 $a1-283-29829-5 010 $a9786613298294 010 $a1-139-12208-8 010 $a0-511-84333-X 010 $a1-139-11634-7 010 $a1-139-12700-4 010 $a1-139-11417-4 010 $a1-139-11198-1 035 $a(CKB)2670000000122593 035 $a(EBL)775005 035 $a(OCoLC)759152323 035 $a(SSID)ssj0000554959 035 $a(PQKBManifestationID)11308416 035 $a(PQKBTitleCode)TC0000554959 035 $a(PQKBWorkID)10518167 035 $a(PQKB)11287100 035 $a(UkCbUP)CR9780511843334 035 $a(MiAaPQ)EBC775005 035 $a(Au-PeEL)EBL775005 035 $a(CaPaEBR)ebr10502865 035 $a(CaONFJC)MIL329829 035 $a(EXLCZ)992670000000122593 100 $a20141103d2011|||| uy| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 13$aAn introduction to the Unitarian and Universalist traditions /$fAndrea Greenwood, Mark W. Harris$b[electronic resource] 210 1$aCambridge :$cCambridge University Press,$d2011. 215 $a1 online resource (ix, 257 pages) $cdigital, PDF file(s) 225 1 $aIntroduction to religion 300 $aTitle from publisher's bibliographic system (viewed on 05 Oct 2015). 311 $a0-521-70771-4 311 $a0-521-88148-X 320 $aIncludes bibliographical references and index. 327 $aIntroduction -- Beginnings -- Great Britain -- From relevation to reason: America 1630-1833 -- From reason to intuition to freedom: USA 1833-1894 -- A religion for one world -- Congregational polity -- Worship -- Sources of faith -- Science and ecology -- Architecture, art, and music -- Education and social justice -- Current issues, new directions. 330 $aHow is a free faith expressed, organised and governed? How are diverse spiritualities and theologies made compatible? What might a religion based in reason and democracy offer today's world? This book will help the reader to understand the contemporary liberal religion of Unitarian Universalism in a historical and global context. Andrea Greenwood and Mark W. Harris challenge the view that the Unitarianism of New England is indigenous and the point from which the religion spread. Relationships between Polish radicals and the English Dissenters existed and the English radicals profoundly influenced the Unitarianism of the nascent United States. Greenwood and Harris also explore the US identity as Unitarian Universalist since a 1961 merger and its current relationship to international congregations, particularly in the context of twentieth-century expansion into Asia. 410 0$aIntroduction to religion. 517 3 $aAn Introduction to the Unitarian & Universalist Traditions 676 $a230/.9132 700 $aGreenwood$b Andrea$f1961-$01046451 702 $aHarris$b Mark W. 801 0$bUkCbUP 801 1$bUkCbUP 906 $aBOOK 912 $a9910461165303321 996 $aAn introduction to the Unitarian and Universalist traditions$92473350 997 $aUNINA LEADER 05552nam 2200721 450 001 9910790533003321 005 20200520144314.0 010 $a1-118-73402-5 010 $a1-118-73405-X 035 $a(CKB)2550000001127211 035 $a(EBL)1426518 035 $a(SSID)ssj0001001052 035 $a(PQKBManifestationID)11541189 035 $a(PQKBTitleCode)TC0001001052 035 $a(PQKBWorkID)10961157 035 $a(PQKB)11494832 035 $a(DLC) 2013027943 035 $a(Au-PeEL)EBL1426518 035 $a(CaPaEBR)ebr10774378 035 $a(CaONFJC)MIL527875 035 $a(OCoLC)852745798 035 $a(CaSebORM)9781118734025 035 $a(MiAaPQ)EBC1426518 035 $a(EXLCZ)992550000001127211 100 $a20130705h20132013 uy| 0 101 0 $aeng 135 $aurunu||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBig data marketing $eengage your customers more effectively and drive value /$fLisa Arthur 205 $a1st edition 210 1$aHoboken, New Jersey :$cJohn Wiley & Sons, Inc.,$d[2013] 210 4$dİ2013 215 $a1 online resource (210 p.) 300 $aDescription based upon print version of record. 311 $a1-118-73389-4 311 $a1-299-96624-1 320 $aIncludes bibliographical references and index. 327 $aCover; Title Page; Copyright; Contents; Foreword; Acknowledgments; Introduction; Part I The Problem: How Did We Get Here?; Chapter 1 Moving Out of the Dark Ages; The Threat of Digital Disruption; The Enlightened Age of Data; Chapter 2 Why Is Marketing Antiquated?; Tactical (versus Strategic) Marketing; Manual Marketing Management; Silos of Data and Demand for Real-time Engagement; Communicating the Value of Marketing; Lack of Talent and Training; Fragmented and Often Missing Data; Chapter 3 The Data Hairball; What Is the Data Hairball?; The Data Hairball and the Customer Experience 327 $aBlending Art and Science Integrated Marketing, Really; Data Privacy and Security; Part II Get Ready for Big Data Marketing; Chapter 4 Definitions for the Real World of Big Data Marketing; Big Data Terminology; Big Data Marketing; Integrated Marketing Management (IMM); Marketing Operations Management; Customer Interaction Management; Digital Messaging; Digital Marketing; Chapter 5 Meet the Modern Marketing Department (Michelangelo Meets Einstein); The CMO as a Change Agent; The Data Scientist; The CMO and CIO Dynamic; Part III The Five Steps to Data-Driven Marketing and Big Data Insights 327 $aChapter 6 Step One: Get Smart, Get Strategic Vision Leads to Strategy; Customer Interaction Strategy; Analytics Strategy; Data Strategy; Organizational Strategy; Technology Strategy; Chapter 7 Step Two: Tear Down the Silos; Tearing Down Silos Internal to Marketing; Tearing Down Silos between Marketing and Other Lines of Business; Developing a Strategic Framework for Synergy; New Best Friends: The CMO and the CIO; Chapter 8 Step Three: Untangle the Data Hairball; Start with Talent; Silos Can Threaten Big Data Strategy; Data Strategy; Discovering Big Data 327 $aBig Data Insights Combat Churn for US Telecommunications Provider Chapter 9 Step Four: Make Metrics Your Mantra; Use Metrics to Measure Outcomes; Lessons Learned from Cost per Lead; Part I: The ROI versus ROMI Debate; Part II: The ROI versus ROMMI Debate; Metrics Are the Cornerstone of Accountability; Metrics Improve Buy-In and Alignment; Reasons for Misalignment; Chapter 10 Step Five: Process Is the New Black; Process Is One of Marketing's New Four P's; Integrated Marketing Processes Accelerate Results; Concept to Campaign to Cash; Process Innovation at a Global IT Services Company 327 $aAgile Marketing Part IV Realizing the Value of Big Data Marketing; Chapter 11 Drive Value through Relevant Marketing; Internal Value through Integrating Marketing; External Value through Integrating Marketing; Chapter 12 The Bright, Enlightened World of Customer Experience; The People Marketing Challenge; The People Marketing Opportunity; The Mobile Marketing Challenge; The Mobile Marketing Opportunity; The Information Management Marketing Challenge; The Information Marketing Opportunity; The Big Data Marketing Challenge; The Big Data Marketing Opportunity; Notes; Resources; About the Author 327 $aIndex 330 $aLeverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world example 606 $aMarketing$xManagement 606 $aMarketing$xData processing 606 $aMarketing research$xStatistical methods 606 $aInternet marketing 615 0$aMarketing$xManagement. 615 0$aMarketing$xData processing. 615 0$aMarketing research$xStatistical methods. 615 0$aInternet marketing. 676 $a658.8/3 700 $aArthur$b Lisa$01569666 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910790533003321 996 $aBig data marketing$93842700 997 $aUNINA