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100   $a20180706d2012      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe graphic communication handbook /$fSimon Downs
205   $a1st ed.
210  1$aAbingdon, Oxon [England] ;$aNew York, N.Y. :$cRoutledge,$d2012.
215   $a1 online resource (383 p.)
225 1 $aMedia practice
225  0$aMedia practice
300   $aDescription based upon print version of record.
311   $a0-415-55737-2 
311   $a0-415-55738-0 
320   $aIncludes bibliographical references (p. [358]-361) and index.
327   $a""Front Cover ""; ""The Graphic Communication Handbook""; ""Copyright Page""; ""Contents                                        ""; ""List of figures                                                             ""; ""List of tables                                                          ""; ""List of contributors                                                                            ""; ""Introduction                                                    ""; ""1. A step towards the reinvention of graphic design: Gui Bonsiepe""; ""2. Broad knowledge""
327   $a""3. Getting your first job and pitching""""4. Knowing your client: fixing the brief""; ""5. Research""; ""6. The visual design of election campaign posters: Steven A. Seidman""; ""7. Roughing: the thumbnail stage""; ""8. Roughing: the development stage""; ""9. Roughing: the presentation stage""; ""10. Presenting to the client""; ""11. Semantics and graphic languages: Malcolm Barnard""; ""12. Doing the job""; ""13. Deploying the job""; ""14. Situating the job""; ""15. Testing the job: a rationale for why testing the completed job is worth it""; ""16. Getting paid (and more)""
327   $a""17. Getting the next job: self- and other publicity""""18. The future""; ""Bibliography                                                    ""; ""Index                               ""
330   $aThe Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion
410  0$aMedia Practice
606   $aCommercial art$xVocational guidance
606   $aGraphic arts$xVocational guidance
615  0$aCommercial art$xVocational guidance.
615  0$aGraphic arts$xVocational guidance.
676   $a741.6023
700   $aDowns$b Simon.$01522440
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910790450203321
996   $aThe graphic communication handbook$93762147
997   $aUNINA