LEADER 05109nam 2200601 450 001 9910790422503321 005 20230725061618.0 010 $a1-118-81502-5 035 $a(CKB)2550000001115799 035 $a(StDuBDS)AH25701697 035 $a(SSID)ssj0000981850 035 $a(PQKBManifestationID)12379672 035 $a(PQKBTitleCode)TC0000981850 035 $a(PQKBWorkID)10983967 035 $a(PQKB)11677593 035 $a(MiAaPQ)EBC1376957 035 $a(Au-PeEL)EBL1376957 035 $a(CaPaEBR)ebr10756809 035 $a(CaONFJC)MIL516134 035 $a(OCoLC)862793755 035 $a(EXLCZ)992550000001115799 100 $a20090922d2010 uy| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aFashion, media, promotion $ethe new black magic /$fJayne Sheridan 210 1$aChichester, West Sussex ;$aAmes, Iowa :$cWiley-Blackwell,$d2010. 215 $a1 online resource (253 p. )$ccol. ill., col. ports 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a1-4051-9421-9 311 $a1-299-84883-4 320 $aIncludes bibliographical references and index. 327 $aFashion, media, promotion: the new black magic -- Scarlett O'Hara and the post-bellum new look -- Audrey Hepburn and breakfast at Givenchy's -- Vivienne Westwood and anglomania at the Met -- Mary Quant and the JC Penney blockbuster -- Paul Smith and the global shopping game -- Roland Barthes and the compassionate professionals. 330 8 $aJayne Sheridan has gathered evidence and personal insights to explore the myths which continue to make fashion today so compelling; placing its key movers and shakers within their full cultural context.$bIn Fashion, Media, Promotion: the new black magic Fashion is linked to its communication networks - involving the reader in the process of selling Fashion in the global marketplace. Fashion's ingenuity in adapting to new means of promotion for digital and print media, websites, advertising, cinema, music and television, is celebrated. Hollywood's role in shaping Fashion's influence is assessed through Audrey Hepburn's persuasive iconography and the impact of the most watched movie of the 20th century: Gone with the Wind . Exceptional designers Coco Chanel, Christian Dior, Rei Kawakubo, Mary Quant, Elsa Schiaparelli, Vivienne Westwood are considered, together with extraordinary innovators Paul Smith, Vidal Sassoon, Lynne Franks. Roland Barthes' Fashion System and Mythologies are viewed as cultural and promotional texts, with revealing insights into the technologies which bring Fashion to mass audiences. Marketing and branding successes are reviewed and Fashion's continuing narrative is illustrated with luminous colour images. An extensively researched book which demystifies its fascinating and intriguing subject matter for the contemporary reader. Jayne Sheridan has gathered evidence and personal insights to explore the myths which continue to make Fashion today so compelling; placing its key movers and shakers within their full cultural context. - Martin Dawber , Principal Lecturer in Fashion Communication, Liverpool John Moores University, UK This is an alchemical process laid bare. Jayne Sheridan delineates with brilliance and humor the ways Fashion utilizes technology to build on the "shifts and revolutions brought about by the gifted and the determined." An exquisite investigation. - Sharon Mesmer , Humanities Division, New School, New York City, USA In Fashion, Media, Promotion: the new black magic Fashion is linked to its communication networks - involving the reader in the process of selling Fashion in the global marketplace. Fashion's ingenuity in adapting to new means of promotion for digital and print media, websites, advertising, cinema, music and television, is celebrated. Hollywood's role in shaping Fashion's influence is assessed through Audrey Hepburn's persuasive iconography and the impact of the most watched movie of the 20 th century: Gone with the Wind. Exceptional designers Coco Chanel, Christian Dior, Rei Kawakubo, Mary Quant, Elsa Schiaparelli , Vivienne Westwood are considered, together with extraordinary innovators Paul Smith, Vidal Sassoon, Lynne Franks. Roland Barthes' Fashion System and Mythologies are viewed as cultural and promotional texts , with revealing insights into the technologies which bring Fashion to mass audiences. Marketing and branding successes are reviewed and Fashion's continuing narrative is illustrated with luminous colour images. 606 $aAdvertising$xFashion 606 $aFashion design 606 $aFashion designers 606 $aClothing trade 615 0$aAdvertising$xFashion. 615 0$aFashion design. 615 0$aFashion designers. 615 0$aClothing trade. 676 $a659.19/74692 700 $aSheridan$b Jayne$01473972 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910790422503321 996 $aFashion, media, promotion$93687364 997 $aUNINA