LEADER 01172nam--2200385---450- 001 990002107830203316 005 20090223090555.0 035 $a000210783 035 $aUSA01000210783 035 $a(ALEPH)000210783USA01 035 $a000210783 100 $a20041025d1981----km-y0itay0103----ba 101 0 $aeng 102 $aGB 105 $a||||||||001yy 200 1 $aInflation, exchange rates, and the world economy$electures on international monetary economics$fby W.M. Corden 205 $a2. ed 210 $aOxford$cClarendon Press$d1981 215 $aVIII, 174 p.$d21 cm 410 0$12001 454 1$12001 461 1$1001-------$12001 606 0 $aEconomia$xRelazioni internazionali 676 $a382.1 700 1$aCORDEN,$bWarner Max$0105877 801 0$aIT$bsalbc$gISBD 912 $a990002107830203316 951 $a382.1 COR 1 (IEP III 351)$b5642 E.C.$cIEP III$000013390 959 $aBK 969 $aECO 979 $aSIAV2$b10$c20041025$lUSA01$h1322 979 $aRSIAV5$b90$c20090223$lUSA01$h0901 979 $aRSIAV5$b90$c20090223$lUSA01$h0905 996 $aInflation, exchange rates and the world economy$937058 997 $aUNISA LEADER 01309nam0-22003731i-450- 001 990005427320203316 005 20010829120000.0 035 $a000542732 035 $aUSA01000542732 035 $a(ALEPH)000542732USA01 035 $a000542732 100 $a20010829d1991----a--|0enac50------ba 101 $aeng 102 $aGB 105 $a||||R ||||| 200 1 $aBusiness Cycles: theories, evidence and analysis$eproceedings of a conference held by the International Economics Association, Copenhagen, Denmark$fedited by Niels Thygesen, Kumaraswamy Velupillai and Stefano Zambelli 210 $aLondon$cMacmil lan$d1991 - 448 p. : grafici e tab. 22 cm 620 $dCopenhagen, denmark 676 $a338.54$cFluttuazione economiche$v21 702 1$aVELUPILLAI,$bKumaraswamy 702 1$aTHYGESEN,$bNiels 702 1$aZAMBELLI,$bStefano 710 02$aInternational Economic Association$0141039 801 $aIT$bSOL$c20120104 912 $a990005427320203316 950 $aDIP.TO SCIENZE ECONOMICHE - (SA)$dDS 338.1 THY$e4998 DISES 951 $a338.1 THY$b4998 DISES 959 $aBK 969 $aDISES 979 $c20121027$lUSA01$h1531 979 $c20121027$lUSA01$h1612 996 $aBusiness Cycles: theories, evidence and analysis$91142590 997 $aUNISA NUM $aUSA1839 LEADER 04757nam 2200685 a 450 001 9910790339603321 005 20200520144314.0 010 $a1-280-87981-5 010 $a9786613721129 010 $a1-118-22587-2 035 $a(CKB)2670000000209065 035 $a(EBL)818102 035 $a(OCoLC)798534384 035 $a(SSID)ssj0000688048 035 $a(PQKBManifestationID)12269366 035 $a(PQKBTitleCode)TC0000688048 035 $a(PQKBWorkID)10755300 035 $a(PQKB)10467592 035 $a(Au-PeEL)EBL818102 035 $a(CaPaEBR)ebr10579505 035 $a(CaONFJC)MIL372112 035 $a(OCoLC)824144561 035 $a(CaSebORM)9781118239186 035 $a(MiAaPQ)EBC818102 035 $a(PPN)177158123 035 $a(EXLCZ)992670000000209065 100 $a20120308d2012 uy 0 101 0 $aeng 135 $aurunu||||| 181 $ctxt 182 $cc 183 $acr 200 00$aComplete B2B online marketing$b[electronic resource] /$fMaura Ginty, Lauren Vaccarello, William Leake 205 $a1st ed. 210 $aHoboken, N.J. $cJohn Wiley & Sons$d2012 215 $a1 online resource (290 p.) 225 1 $aSybex serious skills 300 $aIncludes index. 311 $a1-118-23918-0 311 $a1-118-14784-7 327 $aComplete B2B Online Marketing; Acknowledgments; About the Authors; Contents; Introduction; Chapter 1: Understanding B2B Online Marketing; Why Online?; B2B Is Different; Developing Your Strategy; How Online Reflects the Funnel: Objectives and Measurement; Chapter 2: Building a B2B Brand Online; Understanding Online and Using Digital Strategies to Build a Brand; Tactical Guide to B2B Branding Online; Go Identify Your Audience; Determining Your Content Strategy; Chapter 3: Search Engine Optimization: Outranking Your Competitors; What Is SEO?; The Wagging Tail of Keywords 327 $aSqueezing the Juice Out of Links Designing for Optimal Results; Chapter 4: Using Paid Online Media in the B2B Marketplace; Search Engine Marketing; B2B Strategies for Paid Search; Display Advertising for B2B; Social Media Advertising; Chapter 5: Search and Social Media for Online PR; Overview of Traditional B2B PR; How Online PR Is Different; Three B2B Online PR Case Studies; Chapter 6: Social Media; Social Media Listening; Exploiting Your Resources; Social Engagement; Chapter 7: Optimizing with Metrics; Aligning Analytics with the Goals of Your Site; The Basics of Analyzing Metrics 327 $aKey Performance Indicators and Other Meaningful Reports Wash, Rinse, and Repeat to Improve Your Site; Testing for Ongoing Optimization; Should It Stay or Should It Go?; Social Media Metrics; Chapter 8: Conversion Rate Optimization and Usability; Web Usability and CRO: Similarities and Differences; Where to Start: Stages for Usability and CRO; Key B2B Conversions; Getting Started with Usability Practices; Building Blocks for Usability; Chapter 9: Integrating Online with Offline Marketing; Can Events and Online Marketing Ever Join Forces? 327 $aUsing Online Marketing to Track, Measure, and Understand Traditional Marketing Chapter 10: Managing Your Leads: Automation and Nurturing; Basics of Marketing Automation; Lead Nurturing; Basics of B2B Email Marketing; Chapter 11: Integrating Marketing with CRM; Understanding Your CRM; Types of Data Integration; Marketing Automation and CRM; Must-Have CRM Metrics; Chapter 12: The Overall Marketing Mix; Marketing Mix Framework; Digital vs. Traditional Investments; What Mix Is Most Effective?; Sometimes You Can't Predict the Future; Integrating New Forms of Marketing into the Mix; Glossary; Index 330 $aLearn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitori 606 $aIndustrial marketing 606 $aInternet marketing 615 0$aIndustrial marketing. 615 0$aInternet marketing. 676 $a658.872 701 $aGinty$b Maura$01479391 701 $aVaccarello$b Lauren$01479392 701 $aLeake$b William$01479393 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910790339603321 996 $aComplete B2B online marketing$93695481 997 $aUNINA