LEADER 03977nam 2200637 450 001 9910790329203321 005 20210830033852.0 010 $a9781780633275 010 $a1780633270 035 $a(CKB)2670000000233309 035 $a(EBL)1575042 035 $a(OCoLC)865332836 035 $a(SSID)ssj0000767668 035 $a(PQKBManifestationID)11434645 035 $a(PQKBTitleCode)TC0000767668 035 $a(PQKBWorkID)10759457 035 $a(PQKB)11178722 035 $a(MiAaPQ)EBC1575042 035 $a(CaSebORM)9781843346678 035 $a(Au-PeEL)EBL1575042 035 $a(CaPaEBR)ebr10815585 035 $a(CaONFJC)MIL548973 035 $a(OCoLC)811325264 035 $a(PPN)198682727 035 $a(EXLCZ)992670000000233309 100 $a20131219d2012 uy| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aSocial information $egaining competitive and business advantage using social media tools /$fScott Brown 205 $a1st edition 210 1$aOxford :$cChandos Publishing,$d2012. 215 $a1 online resource (353 p.) 225 1 $aChandos publishing social media series 300 $aDescription based upon print version of record. 311 $a1-84334-667-2 320 $aIncludes bibliographical references and index. 327 $aCover; Social Information: Gaining competitive and business advantage using social media tools; Copyright; Contents; List of figures and tables; List of examples; Acknowledgments; About the author; Introduction: the impact of social media and the approach of this book; 1 A brief history of business and competitive information, and the rise of social tools; A brief history of business and competitive information; Getting started with social tools; Review; Note; 2 Social networks; What are they?; How do they work?; LinkedIn; Google Plus; Facebook; Orkut; Other tools in this category; Review 327 $aNote3 Blogs and microblogs; What are they?; How do they work?; Blogs and blog search; Microblogs; Review; Notes; 4 Video, audio and images; What are they?; How do they work?; Examples of these sites; Video resource: YouTube; Audio tools; Image tools; Review of the chapter; Note; 5 Social search engines; What are they?; How do they work?; What kind of business and competitive information can be found there?; Examples of these tools; Samepoint; SocialMention; Caveats; Additional and related tools in this category; Review; 6 The future of social information; Introduction 327 $aCurrent trends and developmentsKeeping up with social technologies; A final word about safety; Conclusion; Notes; Appendix 1: resources; LinkedIn; Facebook; Google Plus; Twitter; Flickr; Picasa; YouTube; iTunes; Appendix 2: tools; Networking; Publishing; Social search engines; RSS and news feeds; Video/audio/images; Collaboration; Communication; Location; Games and virtual worlds; Lifecasting; Bibliography; Index 330 $aInformation available through 'traditional' business and competitive resources can be complimented by information gained through social media tools. Social Information is a must-have book for competitive and business researchers in any discipline including librarians, information professionals, intelligence analysts, students and marketing personnel, and explores how more 'traditional' resources can be complimented by social media tools. The book outlines different categories of social tools, competitive and business applications of these tools, and provides example searches with screenshots. 410 0$aChandos social media series. 606 $aSocial media 615 0$aSocial media. 676 $a658.8 676 $a658.872 700 $aBrown$b Scott$f1964-$01573551 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910790329203321 996 $aSocial information$93849315 997 $aUNINA