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200 10$aRevenue disruption$b[electronic resource] $egame-changing sales and marketing strategies to accelerate growth /$fPhil Fernandez
205   $a1st edition
210   $aHoboken, N.J. $cWiley$dc2012
215   $a1 online resource (242 p.)
300   $aDescription based upon print version of record.
311   $a1-118-29929-9 
320   $aIncludes bibliographical references and index.
327   $aIt's the buyer, stupid -- The selling cry of the lonely hunter -- Before and after mad men : a brief history of marketing -- Demand generation emerges.
330   $aStrategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling. The dysfunct
606   $aMarketing
606   $aPurchasing
615  0$aMarketing.
615  0$aPurchasing.
676   $a658.8
676   $a658.8/02
676   $a658.802
700   $aFernandez$b Phil $f1960-$01474940
801  0$bMiAaPQ
801  1$bMiAaPQ
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906   $aBOOK
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996   $aRevenue disruption$93688878
997   $aUNINA