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200 10$aE-commerce economics /$fDavid D. VanHoose
205   $a2nd ed.
210  1$aLondon :$cRoutledge,$d2011.
215   $a1 online resource (497 p.)
300   $aDescription based upon print version of record.
311   $a0-415-77898-0 
311   $a0-415-77897-2 
320   $aIncludes bibliographical references and index.
327   $aunit 1. Electronic commerce : market and prices -- unit 2. Information, advertising, and innovation in the electronic marketplace -- unit 3. Policy implications of electronic commerce -- unit 4. Internet trade, electronic money and banking, and the economy.
330   $aThis second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those products. They also will understand the conceptual tools required to evaluate the proper scope of public policies relating to electr
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