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100   $a20180706e20162012  uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aAmerican mythologies $esemiological sketches /$fManuel Pena
210  1$aLondon ;$aNew York :$cRoutledge,$d2016.
215   $a1 online resource (183 p.)
300   $aFirst published 2012 by Ashgate Publishing.
311   $a1-138-05373-2 
311   $a1-4094-4274-8 
320   $aIncludes bibliographical references and index.
327   $aIntroduction: American mythologies -- Bright toy trucks -- The international community -- Corrupt union bosses -- Wal-mart's associates -- From rags to riches -- Obama's death panels -- Puff Daddy's tuxedo -- Egypt in Las Vegas -- The Alamo as shrine -- Manufactured natural -- Designing intelligence.
330   $aGrounded in a semiological approach, which explores the displacement of information and the transformation of signs that characterise mythic communication, this book sheds light on the socio-economic, gendered, national and racial interests that lie behind myth-making. Presenting rich case studies from popular culture and public discourse, it demonstrates the manner in which these myths, and American mythology in general, promote the core values of everyday life under capitalism: rugged individualism, the unfettered right to accumulate wealth, the superior moral character of free-enterprise de
606   $aSemiotics$zUnited States
606   $aPopular culture$zUnited States
606   $aNational characteristics, American
607   $aUnited States$xCivilization
607   $aUnited States$xHistory$xErrors, inventions, etc
615  0$aSemiotics
615  0$aPopular culture
615  0$aNational characteristics, American.
676   $a973
700   $aPenI?a$b Manuel H.$f1942-,$01582713
801  0$bFlBoTFG
801  1$bFlBoTFG
906   $aBOOK
912   $a9910789951903321
996   $aAmerican mythologies$93865290
997   $aUNINA