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010   $a9786613650771
010   $a1-118-22586-4
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035   $a(OCoLC)787842585
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035   $a(CaSebORM)9781118239124
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100   $a20100204d2012      uy             0
101 0 $aeng
135   $aurunu|||||
181   $ctxt
182   $cc
183   $acr
200 10$aFacebook marketing$b[electronic resource] $ean hour a day /$fChris Treadaway, Mari Smith
205   $a2nd ed.
210   $aIndianapolis, Ind. $cJohn Wiley & Sons$dc2012
215   $a1 online resource (362 p.)
225 1 $aSerious skills
300   $aDescription based upon print version of record.
311   $a1-118-23912-1 
311   $a1-118-14783-9 
320   $aIncludes bibliographical references and index.
327   $aInternet marketing 1985-2010 -- What is Facebook? -- Develop a Facebook strategy and measure success -- Month 1: create the plan and get started -- Month 2: establish corporate presence with pages and groups -- Month 3: create demand with Facebook ads -- Month 4: advanced tactics and campaign integration -- Customized experiences via Facebook applications -- The analytics of Facebook -- Organizational considerations.
330   $aThe bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing mar
410  0$aSerious skills.
606   $aInternet marketing
606   $aSocial networks$xComputer network resources
615  0$aInternet marketing.
615  0$aSocial networks$xComputer network resources.
676   $a658.8/72
700   $aTreadaway$b Chris$f1974-$01530472
701   $aSmith$b Mari$f1966-$0875057
712 02$aFacebook (Firm)
712 02$aSybex Inc.
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910789943003321
996   $aFacebook marketing$93775543
997   $aUNINA