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100   $a20120125d2012      uy             0
101 0 $aeng
135   $aurunu|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMobilized marketing$b[electronic resource] $ehow to drive sales, engagement, and loyalty through mobile devices /$fJeff Hasen
205   $a1st edition
210   $aHoboken, N.J. $cWiley$d2012
215   $a1 online resource (226 p.)
300   $aIncludes index.
311   $a1-118-24326-9 
327   $apt. 1. The early years -- pt. 2. The present -- pt. 3. The future.
330   $a"Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts--why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights"--$cProvided by publisher.
606   $aTelemarketing
606   $aMobile commerce
606   $aInternet marketing
606   $aCell phone advertising
615  0$aTelemarketing.
615  0$aMobile commerce.
615  0$aInternet marketing.
615  0$aCell phone advertising.
676   $a658.8/72
686   $aBUS043000$2bisacsh
700   $aHasen$b Jeff$f1958-$01579785
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910789938103321
996   $aMobilized marketing$93860097
997   $aUNINA