LEADER 03937nam 2200649 a 450 001 9910789876803321 005 20230801221513.0 010 $a1-283-37973-2 010 $a9786613379733 010 $a1-4008-4044-9 024 7 $a10.1515/9781400840441 035 $a(CKB)2670000000139658 035 $a(EBL)829587 035 $a(OCoLC)769344152 035 $a(SSID)ssj0000570728 035 $a(PQKBManifestationID)11349646 035 $a(PQKBTitleCode)TC0000570728 035 $a(PQKBWorkID)10593681 035 $a(PQKB)10812714 035 $a(MiAaPQ)EBC829587 035 $a(MdBmJHUP)muse43160 035 $a(DE-B1597)453774 035 $a(OCoLC)979579450 035 $a(DE-B1597)9781400840441 035 $a(Au-PeEL)EBL829587 035 $a(CaPaEBR)ebr10522527 035 $a(CaONFJC)MIL337973 035 $a(EXLCZ)992670000000139658 100 $a20110805d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aGround wars$b[electronic resource] $epersonalized communication in political campaigns /$fRasmus Kleis Nielsen 205 $aCourse Book 210 $aPrinceton $cPrinceton University Press$d2012 215 $a1 online resource (250 p.) 300 $aDescription based upon print version of record. 311 $a0-691-15304-3 311 $a0-691-15305-1 320 $aIncludes bibliographical references and index. 327 $aPrologue: welcome to the campaigns -- Personalized political communication in American campaigns -- The ground war enters the twenty-first century -- Contacting voters at home -- Organizing campaign assemblages -- Targeting voters for personal contacts -- Always fighting the same ground war?. 330 $aPolitical campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implications of ground war tactics for how we understand political campaigns and what it means to participate in them. He shows how ground wars are waged using resources well beyond those of a given candidate and their staff. These include allied interest groups and civic associations, party-provided technical infrastructures that utilize large databases with detailed individual-level information for targeting voters, and armies of dedicated volunteers and paid part-timers. Nielsen challenges the notion that political communication in America must be tightly scripted, controlled, and conducted by a select coterie of professionals. Yet he also quashes the romantic idea that canvassing is a purer form of grassroots politics. In today's political ground wars, Nielsen demonstrates, even the most ordinary-seeming volunteer knocking at your door is backed up by high-tech targeting technologies and party expertise. Ground Wars reveals how personalized political communication is profoundly influencing electoral outcomes and transforming American democracy. 606 $aPolitical campaigns$zUnited States$xHistory$y21st century 606 $aCommunication in politics$zUnited States$xHistory$y21st century 615 0$aPolitical campaigns$xHistory 615 0$aCommunication in politics$xHistory 676 $a324.7/30973 700 $aNielsen$b Rasmus Kleis$f1980-$01482997 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910789876803321 996 $aGround wars$93700966 997 $aUNINA