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100   $a20101021d2011      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aBrand aid$b[electronic resource] $eshopping well to save the world /$fLisa Ann Richey and Stefano Ponte
210   $aMinneapolis [Minn.] $cUniversity of Minnesota Press$dc2011
215   $a1 online resource (272 p.)
225 1 $aA Quadrant Book
300   $a"A Quadrant Book."
311   $a0-8166-6545-1 
320   $aIncludes bibliographical references and index.
327   $aIntroduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else.
330   $a"Has there ever been a better reason to shop?" asks an ad for the Product RED American Express card, telling members who use the card that buying cappuccinos or cashmere will help to fight AIDS in Africa. Co-founded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of "compassionate consumption."
410  2$aA Quadrant Book
606   $aEconomic assistance$zDeveloping countries
606   $aCelebrities$xPolitical activity
606   $aSocial entrepreneurship
606   $aSocial responsibility of business
606   $aBranding (Marketing)$xSocial aspects
606   $aConsumption (Economics)$xSocial aspects
615  0$aEconomic assistance
615  0$aCelebrities$xPolitical activity.
615  0$aSocial entrepreneurship.
615  0$aSocial responsibility of business.
615  0$aBranding (Marketing)$xSocial aspects.
615  0$aConsumption (Economics)$xSocial aspects.
676   $a361.2/6
700   $aRichey$b Lisa Ann$01477131
701   $aPonte$b Stefano$01153947
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910789867603321
996   $aBrand aid$93692127
997   $aUNINA