LEADER 05397nam 2200661 a 450 001 9910789733503321 005 20230721014430.0 010 $a1-283-40156-8 010 $a9786613401564 010 $a1-118-17934-X 035 $a(CKB)2670000000133750 035 $a(EBL)827095 035 $a(OCoLC)769343039 035 $a(SSID)ssj0000571185 035 $a(PQKBManifestationID)12273912 035 $a(PQKBTitleCode)TC0000571185 035 $a(PQKBWorkID)10630276 035 $a(PQKB)11571474 035 $a(MiAaPQ)EBC827095 035 $a(Au-PeEL)EBL827095 035 $a(CaPaEBR)ebr10522310 035 $a(CaONFJC)MIL340156 035 $a(EXLCZ)992670000000133750 100 $a20100111d2009 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aPublic relations in Asia Pacific$b[electronic resource] $ecommunicating effectively across cultures /$fMary M. Devereux, Anne Peirson-Smith 210 $aSingapore ;$aHoboken, N.J. $cJohn Wiley & Sons (Asia)$d2009 215 $a1 online resource (242 p.) 300 $aDescription based upon print version of record. 311 $a0-470-82430-1 320 $aIncludes bibliographical references and indexes. 327 $aPublic Relations in Asia Pacific: Communicating Effectively Across Cultures; Contents; PREFACE; CHAPTER 1: Public Relations in Asia Pacific; You Can't Just ''Spin'' an Issue or Do a ''PR Exercise''; Labeling a Profession; Exploding the Myths of Public Relations; PR as a One-Stop Communication Shop; Acknowledgment of Achievement; Longevity and Sustainability of PR; Model PR; Locating Public Relations in the Asia Pacific Context; Asia Pacific Model; CHAPTER 2: Public Relations Strategy; A Management Function; A Worked Example; CHAPTER 3: Connecting with the Media; The Media and Democracy 327 $aSo What is Media Relations?A Recipe for News; Media Releases; Photographs; Media Conferences and Briefings; Media Interviews; Media Kits; Feature Articles; Op-Eds; Letters to the Editor and Responses to Online Content; VNRs, ANRs, and B-Roll; Giving Good E-mail; The Best Time to Contact a Reporter; CHAPTER 4: Public Relations and Branding:PR as a Complete Brand-Building Toolbox; Public Relations and Marketing Battle It Out; All About the Brand; A Holistic Public Relations Approach; Branding the Bottom Line; CHAPTER 5: Building and Defending Corporate Reputation 327 $aDeveloping a Corporate Reputation Program CEOs in the Spotlight; CHAPTER 6: Marketing to Asia Pacific Consumers and Businesses; Estranged Bedfellows; Mind Your Ps; Diffusion of Information; Brand Relationships; Value of the Brand in Asia; Business-to-Business Marketing; CHAPTER 7: The Role of Public Affairs in Asia Pacific; Public Affairs Explained; Direct and Indirect Lobbying; Elements of a Public Affairs Campaign; Role of Government Relations; Why We Need Public Affairs; CHAPTER 8: Managing Issues and Communicating in a Crisis; What Is Issues Management?; Facing a Crisis-The 30:70 Equation 327 $aCrisis Landmarks The 5Cs; How Asia Used to Think; Sacrificing the Short Term for the Long-Term Benefit; The Three Phases of a Crisis; CHAPTER 9: Talking to Ourselves; Internal and Change Communications; What Difference Will Communication Make?; The Critical Management of Organizational Change; CHAPTER 10: Corporations Taking Responsibility; What is Corporate (Social) Responsibility?; What is at Stake?; The Trust Bank; Three Areas of CSR; Partnership with Public Relations; ''Triple Bottom Line'' Reporting; The Four Principles of PR and CSR 327 $aCHAPTER 11: The Big Three-Investor Relations, Healthcare Communications, and Technology Communications Investor Relations: Show Me the Money; Treating the Communications Patient; Turning Technospeak into Everyday Talk; CHAPTER 12: The Digital Generation; Everyone's a Hack; Social Media; Meet Joe Blog; Digital Media Tools; Social Media Minefields; Social Networks; Virtual Lifestyles; Resistance is Useless; CHAPTER 13: You'll Never Walk Alone; Toward Integration; PR Comes into Its Own; Revisiting PR as a One-Stop Shop; CHAPTER 14 Measuring Achievement; The ''IOIO'' Model of Measurement 327 $aAdvertising Value Equivalency (AVE) 330 $aPublic Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world's fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It's a "must" read for those interested in public relations careers and those new to the profession; and it's a 606 $aPublic relations$zPacific Area 606 $aPublic relations$zAsia 615 0$aPublic relations 615 0$aPublic relations 676 $a659.2095 686 $a05.31$2bcl 686 $a71.50$2bcl 700 $aDevereux$b Mary M$01483735 701 $aPeirson-Smith$b Anne$0772260 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910789733503321 996 $aPublic relations in Asia Pacific$93702018 997 $aUNINA