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101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe interface$b[electronic resource] $eIBM and the transformation of corporate design, 1945/1976 /$fJohn Harwood
210   $aMinneapolis, Minn. $cUniversity of Minnesota Press$dc2011
215   $a1 online resource (296 p.)
225 0 $aA Quadrant book
300   $aDescription based upon print version of record.
311   $a0-8166-7039-0 
320   $aIncludes bibliographical references and index.
327   $aIntroduction: the interface -- Eliot Noyes, Paul Rand, and the beginnings of the IBM design program -- The architecture of the computer -- IBM architecture : the multinational counterenvironment -- Naturalizing the computer : IBM spectacles -- Conclusion : virtual paradoxes.
330   $aIn February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed-a story told in full for the first time in John Harwood's The Interface-remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture. IBM's program assembled a cast of leading figures in American design: Noyes, Charles Eames, Paul Ra
410  2$aA Quadrant Book
606   $aCorporations$zUnited States$xHistory
606   $aIndustrial design
606   $aModern movement (Architecture)$zUnited States
615  0$aCorporations$xHistory.
615  0$aIndustrial design.
615  0$aModern movement (Architecture)
676   $a338.7/6004097309045
700   $aHarwood$b John$f1977-$01470874
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801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910789707303321
996   $aThe interface$93682949
997   $aUNINA