LEADER 04432nam 2200757 a 450 001 9910789608803321 005 20231206231420.0 010 $a1-315-57429-2 010 $a1-317-15946-2 010 $a1-317-15945-4 010 $a1-283-09030-9 010 $a9786613090300 010 $a1-4094-2327-1 035 $a(CKB)2670000000082122 035 $a(EBL)679215 035 $a(OCoLC)721194067 035 $a(SSID)ssj0000483566 035 $a(PQKBManifestationID)12177400 035 $a(PQKBTitleCode)TC0000483566 035 $a(PQKBWorkID)10573804 035 $a(PQKB)11055772 035 $a(Au-PeEL)EBL679215 035 $a(CaPaEBR)ebr10460648 035 $a(CaONFJC)MIL922786 035 $a(Au-PeEL)EBL5293726 035 $a(CaONFJC)MIL309030 035 $a(OCoLC)1027149566 035 $a(MiAaPQ)EBC679215 035 $a(MiAaPQ)EBC5293726 035 $a(EXLCZ)992670000000082122 100 $a20100916d2011 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aCorporate reputation$b[electronic resource] $emanaging opportunities and threats /$fedited by Ronald J. Burke, Graeme Martin and Cary L. Cooper 210 $aFarnham, England ;$aBurlington, Vt. $cGower$dc2011 215 $a1 online resource (357 p.) 225 1 $aPsychological and Behavioural Aspects of Risk 300 $aIncludes index. 311 $a0-566-09205-0 327 $aCorporate reputations : development, maintenance, change and repair / Ronald J. Burke -- The meaning and measurement of corporate reputation / Gary Davies -- Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.] -- Reputation and corporate social responsibility : a global view / Philip H. Mirvis -- Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus -- Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg -- Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg -- From applause to notoriety : organizational reputation and corporate governance / Charles McMillan -- The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges -- The role of the news media in corporate reputation management / Craig E. Carroll -- The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis -- Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail -- Corporate governance and corporate reputation : a disaster story / Thomas Clarke -- Corporate rebranding / Dale Miller and Bill Merrilees -- Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick. 330 $aAccording to Ernst & Young, the investment community believes that up to 50 percent of a company's value is intangible - based mostly on corporate reputation. This book contains academic content along with practical contributions, developed by those serving as consultants or working in organizations specialising in corporate reputation and its management or recovery. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them. 410 0$aPsychological and Behavioural Aspects of Risk 606 $aCorporate image 606 $aBrand name products$xManagement 606 $aCorporations$xPublic relations 606 $aOrganizational effectiveness 606 $aPerformance$xManagement 615 0$aCorporate image. 615 0$aBrand name products$xManagement. 615 0$aCorporations$xPublic relations. 615 0$aOrganizational effectiveness. 615 0$aPerformance$xManagement. 676 $a659.2 701 $aBurke$b Ronald J$01463415 701 $aMartin$b Graeme$01519314 701 $aCooper$b Cary L$0128436 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910789608803321 996 $aCorporate reputation$93763061 997 $aUNINA