LEADER 05792oam 2200553 450 001 9910789459003321 005 20230316103440.0 010 $a1-283-40341-2 010 $a9786613403414 010 $a3-598-44019-7 024 7 $a10.1515/9783598440199 035 $a(OCoLC)319941930 035 $a(MiFhGG)GVRL5AZW 035 $a(EXLCZ)993520000000000362 100 $a20060329d2006 uy 0 101 0 $aeng 135 $aurun|---uuuua 181 $ctxt 182 $cc 183 $acr 200 00$aMarketing library and information services $einternational perspectives /$fedited on behalf of IFLA by Dinesh K. Gupta and others 210 $aMu?nchen $cK. G. Saur$d2006 210 1$aMunchen, Germany :$cK.G. Saur,$d2006. 215 $a1 online resource (xv, 419 pages) $cillustrations 225 0 $aGale eBooks 300 $aDescription based upon print version of record. 311 0 $a3-598-11753-1 320 $aIncludes bibliographical references. 327 $tFront matter --$tTABLE OF CONTENTS --$tINTRODUCTION --$tACKNOWLEDGEMENTS --$tSection - I. MARKETING CONCEPT : A CHANGING PERSPECTIVE --$tCONTRIBUTORS --$tBROADENING THE CONCEPT OF LIS MARKETING --$tA FRAMEWORK FOR MARKET ORIENTATION IN LIBRARIES --$tSection - II. MARKETING IN LIBRARIES AROUND THE WORLD --$tMARKETING PUBLIC LIBRARIES IN DENMARK --$tMARKETING LIS IN NORWAY - AN OVERVIEW --$tLIBRARY MARKETING IN SPAIN : STATE-OF-THE-ART --$tUNDERSTANDING MARKETING CULTURE IN FINNISH LIBRARIES --$tFROM MIND SHIFT TO PARADIGM SHIFT: MARKETING MANAGEMENT IN CHINA LIBRARIES --$tMARKETING OF LIBRARIES AND DOCUMENTATION SERVICES IN FRANCE: A DIFFICULT INTEGRATION? --$tMARKETING LIBRARY SERVICES IN AFRICA --$tMARKETING LIBRARY AND INFORMATION SERVICES IN KENYA --$tMARKETING OF LIBRARY AND INFORMATION SERVICES IN PAKISTAN: A PROFILE --$tMARKETING LIBRARY AND INFORMATION SERVICES IN AUSTRALIAN ACADEMIC LIBRARIES --$tMETAPHORS ON MARKETING: SYMBOLIC AND EFFECTIVE ATTEMPTS IN THE "LUCIAN BLAGA" CENTRAL UNIVERSITY LIBRARY CLUJ-NAPOCA, ROMANIA --$tFINALLY SOMEBODY WANTS TO HEAR WHAT TEENAGERS HAVE TO SAY: MARKETING IN A CROTIA'S PUBLIC LIBRARY --$tBRANDING AS A PROCESS: A VIEWPOINT FROM SOUTH AFRICA --$tMARKETING OF LIBRARY AND INFORMATION SERVICES: THE VIEW FROM KNOWLEDGE MANAGEMENT WITHIN THE FINANCIAL SERVICES SECTOR --$tSection - III. ROLE OF LIBRARY ASSOCIATIONS --$tBRIEF HISTORY OF THE IFLA MANAGEMENT AND MARKETING SECTION (1995-2003) AND REVIEW OF ITS ACTIVITIES --$tMARKETING IN PUBLIC LIBRARIES: AN INTERNATIONAL PERSPECTIVE BASED ON THE PUBLIC LIBRARY SERVICE, IFLA / UNESCO GUIDELINES FOR DEVELOPMENT --$tTHE ROLE OF THE AMERICAN LIBRARY ASSOCIATION IN THE MARKETING ORIENTATION OF LIBRARIES --$tWE CANNOT TALK TOO LOUD!: AN INVESTIGATION INTO THE ROLE OF CILIP IN LIS MARKETING --$tTHE 'CAMPAIGN FOR AMERICA'S LIBRARIES' AND THE 'CAMPAIGN FOR THE WORLD'S LIBRARIES' --$tNATIONAL LIBRARY WEEK IN LITHUANIA: ADVOCACY AND MARKETING CAMPAIGN --$tSection - IV. EDUCATION, TRAINING AND RESEARCH --$tMARKETING IN THE CURRICULA OF LIBRARY AND INFORMATION SCIENCE EDUCATION PROGRAMS --$tEDUCATION AND TRAINING FOR MARKETING INFORMATION SERVICES IN THE UK --$tEDUCATING FOR MARKETING OF INFORMATION SERVICES IN CANADA: AN ELECTIVE COURSE IN FIVE GRADUATE LIS PROGRAMS --$tEDUCATION FOR LIS MARKETING IN INDIA --$tEDUCATION AND RESEARCH FOR LIBRARY MARKETING IN ESTONIA --$tCONTINUING PROFESSIONAL DEVELOPMENT PROGRAMMES (CPDP) FOR LIS PROFESSIONALS IN MARKETING AREA: AN INDIAN EXPERIENCE --$tRESEARCH FOR DESIGN AND TESTING OF INFORMATION PRODUCT --$tAPPLICATION OF THE CONJOINT ANALYSIS AS A MARKETING RESEARCH TOOL FOR THE DEVELOPMENT AND CONTROL OF FUTURE ACADEMIC LIBRARY SERVICES: THE ProSeBiCA- PROJECT --$tSection - V. EXCELLENCE IN MARKETING --$tEXCELLENCE IN MARKETING --$tI CAME, I SAW, I READ: MARKETING INITIATIVE FOR REFUGEE CHILDREN --$tMARKETING ACADEMIC LIBRARIES IN THE UK: THE OXFORD BROOKES UNIVERSITY LIBRARY APPROACH --$tTHE POWER CARD CHALLENGE: MARKETING THE HOUSTON PUBLIC LIBRARY --$tLITERARY PATHWAYS: APPROACHING LITERATURE THROUGH LITERARY LANDSCAPES --$tSection - VI. DATABASES AND OTHER MARKETING LITERATURE --$tDATABASES AS (INFORMATION) RESOURCE, LANGUAGE AND BEHAVIOUR --$tTHE "MATPROMO" DATABASE: AN IFLA MANAGEMENT & MARKETING SECTION PROJECT --$tDATABASE ON LIS MARKETING LITERATURE IN INDIA --$tTHE FOUR Ps CONCEPT IN LIBRARY AND INFORMATION SERVICES: A REVIEW OF LITERATURE --$tMARKETING LIBRARY SERVICES NEWSLETTER: AN OVERVIEW 330 $aThe marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. 606 $aLibraries$xMarketing 606 $aInformation services$xMarketing 606 $aLibraries$xPublic relations 606 $aInformation services$xPublic relations 615 0$aLibraries$xMarketing. 615 0$aInformation services$xMarketing. 615 0$aLibraries$xPublic relations. 615 0$aInformation services$xPublic relations. 676 $a021.7 702 $aGupta$b Dinesh K. 702 $aKoontz$b Christine M. 702 $aMass?simo$b ?ngels 702 $aSavard$b Re?jean 801 0$bMiFhGG 801 1$bMiFhGG 906 $aBOOK 912 $a9910789459003321 996 $aMarketing library and information services$93871071 997 $aUNINA