LEADER 03417nam 22006251 450 001 9910789453303321 005 20211014030439.0 010 $a0-8047-8883-9 024 7 $a10.1515/9780804788830 035 $a(CKB)3710000000054899 035 $a(SSID)ssj0001041470 035 $a(PQKBManifestationID)12423299 035 $a(PQKBTitleCode)TC0001041470 035 $a(PQKBWorkID)11027117 035 $a(PQKB)10384705 035 $a(DE-B1597)564463 035 $a(DE-B1597)9780804788830 035 $a(Au-PeEL)EBL1517505 035 $a(CaPaEBR)ebr10791309 035 $a(OCoLC)865853494 035 $a(OCoLC)1198930083 035 $a(MiAaPQ)EBC1517505 035 $a(EXLCZ)993710000000054899 100 $a20131107h20142014 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aSelling under the swastika $eadvertising and commercial culture in Nazi Germany /$fPamela Swett 210 1$aStanford, California :$cStanford University Press,$d[2014] 210 4$dİ2014 215 $a1 online resource (361 pages) 300 $aBibliographic Level Mode of Issuance: Monograph 311 0 $a0-8047-7355-6 320 $aIncludes bibliographical references and index. 327 $tFront matter --$tContents --$tAbbreviations --$tIntroduction --$tChapter One. Advertising in the Weimar Republic --$tChapter Two. Coordination from Above and Below --$tChapter Three. Advertising and the Everyday in Peacetime --$tChapter Four. Buyers and Sellers --$tChapter Five. Advertising in the First Half of the War --$tChapter Six. Ads amid Ashes --$tNotes --$tWorks Cited --$tIndex 330 $aSelling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements helped to normalize the concept of a "racial community," and that individual consumption played a larger role in the Nazi worldview than is often assumed. Furthermore, Selling under the Swastika demonstrates that commercial actors at all levels, from traveling sales representatives to company executives and ad designers, enjoyed relative independence as they sought to enhance their professional status and boost profits through the manipulation of National Socialist messages. 606 $aAdvertising$xPolitical aspects$zGermany$xHistory$y20th century 606 $aAdvertising$zGermany$xHistory$y19th century 606 $aAdvertising$zGermany$xHistory$y20th century 607 $aGermany$xHistory$y1933-1945 615 0$aAdvertising$xPolitical aspects$xHistory 615 0$aAdvertising$xHistory 615 0$aAdvertising$xHistory 676 $a659.10943/09043 686 $aNQ 2290$2rvk 700 $aSwett$b Pamela$01516196 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910789453303321 996 $aSelling under the swastika$93752490 997 $aUNINA