LEADER 02518nam  2200529 a 450 
001 9910789404103321
005 20230725031458.0
010   $a1-60805-249-4
035   $a(CKB)2670000000099270
035   $a(EBL)864195
035   $a(OCoLC)795119918
035   $a(SSID)ssj0000942206
035   $a(PQKBManifestationID)11500777
035   $a(PQKBTitleCode)TC0000942206
035   $a(PQKBWorkID)10972028
035   $a(PQKB)11462394
035   $a(MiAaPQ)EBC864195
035   $a(Au-PeEL)EBL864195
035   $a(CaPaEBR)ebr10492629
035   $a(EXLCZ)992670000000099270
100   $a20110920d2011      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aPeople, preferences & prices$b[electronic resource] $esequencing the economic genome of the consumer mind /$fby Eugene Galanter, Howard Moskowitz, Matthias Silcher
210   $a[Saif Zone, Sharjah, United Arab Emirates] $cBentham Science Publishers Ltd.$d[2011]
215   $a1 online resource (302 p.)
300   $aDescription based upon print version of record.
311   $a1-60805-642-2 
320   $aIncludes bibliographical references and index.
327   $apt. 1. The basic tools -- pt. 2. Setting the price and going shopping -- pt. 3. Feeling -- pt. 4. The intangibles : living & experiencing -- pt. 5. Buying, investing & protecting -- pt. 6. Systematics and the day after tomorrow.
330   $aThis book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a 'hot new area' of economics and consumer psychology. This book provides a comprehensive guide on consumer research and the types of results required. These approaches are spreading further around the globe, thanks to the work of Dr. Howard Moskowitz, one of the authors of this book, and the incredible succ
606   $aMicroeconomics$xPsychological aspects
615  0$aMicroeconomics$xPsychological aspects.
676   $a338.5019
700   $aGalanter$b Eugene$048908
701   $aMoskowitz$b Howard$0305876
701   $aSilcher$b Matthias$0953623
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910789404103321
996   $aPeople, preferences & prices$93707125
997   $aUNINA