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100   $a20110216d2010      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aGaining momentum$b[electronic resource] $emanaging the diffusion of innovations /$feditors, Joe Tidd
210   $aLondon $cImperial College Press ;$aSingapore ;$aHackensack, N.J. $cDistributed by World Scientific Pub.$dc2010
215   $a1 online resource (448 p.)
225 1 $aSeries on technology management,$x0219-9823 ;$vv. 15
300   $aDescription based upon print version of record.
311   $a1-84816-354-1 
320   $aIncludes bibliographical references and index.
327   $apt. 1. Generic factors influencing the diffusion of innovations -- pt. 2. Sector-specific dynamics of diffusion -- pt. 3. Prediction of future patterns of diffusion.
330   $aDiffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of inte
410  0$aSeries on technology management ;$vv. 15.
606   $aDiffusion of innovations
615  0$aDiffusion of innovations.
676   $a338.064
701   $aTidd$b Joseph$f1960-$0144924
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910789403903321
996   $aGaining momentum$93707123
997   $aUNINA