LEADER 03044nam 2200445 450 001 9910789324403321 005 20200520144314.0 035 $a(CKB)3420000000002538 035 $a(Au-PeEL)EBL5015544 035 $a(CaPaEBR)ebr11430737 035 $a(CaONFJC)MIL1033384 035 $a(OCoLC)1003196757 035 $a(CaSebORM)9780730345404 035 $a(MiAaPQ)EBC5015544 035 $a(EXLCZ)993420000000002538 100 $a20180915d2018 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aBlind spots $ehow to uncover & attract the fastest emerging economy /$fR. J. Brideson 205 $a1st edition 210 1$aMcDougall St :$cWiley,$d2018. 215 $a1 online resource (xxxvii, 256 pages) 225 0 $aBusiness professional collection 311 $a0-7303-4540-8 311 $a0-7303-4539-4 330 $aAre you ready for the next global economic disruption? Blind Spots outlines the way forward for companies who want to get early-mover advantage on this new $28 trillion economy. This powerful market has remained untapped, ignored and underserved despite the fact it is more economically powerful than India and China together ? twice over and continues to rise. Women: they drive the majority of our purchases, they're outpacing men in graduate education and they routinely make or break brands by voting with their swelling wallets. This book shows you exactly how to tap into the modern female market and reap its numerous financial benefits before your competitors do. Written by Australia's definitive marketing-to-women authority and gender intelligence expert Bec Brideson, this book provides a practical framework for future-focused businesses who are done debating gender, and ready for profit and action. Women's impact on the bottom line is becoming undeniable but the grey areas around gender hold us back. Change is moving glacially thanks to tokenistic brand efforts and homogenous, risk-averse corporate reasoning. If you're ready to take the sort of bold, decisive action that cements market leaders and visionaries; this book is for you. Brideson will show you how to: Single out a competitive advantage in a volatile, slow-growth market. Bridge the gap between gender nuance and commercial gain. Leverage authentic insights into a long-term, loyal relationship. In the search for advantage, CEOS look to technology for disruption yet they consistently neglect the market providing innovation and better profitability to the status quo. Blind Spots provides the framework and critical shift in perspective for making it in the new economy of women. 606 $aWomen in economic development 615 0$aWomen in economic development. 676 $a305.4091724 700 $aBrideson$b R. J.$01516030 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910789324403321 996 $aBlind spots$93752219 997 $aUNINA LEADER 01561nam0-22005411i-450 001 990001354680403321 005 20241216135949.0 010 $a88-7075-162-7 035 $a000135468 035 $aFED01000135468 035 $a(Aleph)000135468FED01 100 $a20001205d1988----km-y0itay50------ba 101 0 $aita 102 $aIT 105 $aayyyzzzz001yy 200 1 $aProgettare la biblioteca$eguida alla pianificazione e progettazione della biblioteca pubblica$fPaola Vidulli 210 $aMilano$cEditrice bibliografica$dc1988 215 $a354 p.$cill.$d24 cm 225 1 $aBibliografia e biblioteconomia 300 $aIn testa al front.: Provincia di Milano 610 0 $aBiblioteche$aProgettazione 610 0 $aBiblioteche$aArchittetura 676 $a022.314$v23$zita 676 $a727.8 700 1$aVidulli,$bPaola$07707 801 0$aIT$bUNINA$gREICAT$2UNIMARC 901 $aBK 912 $a990001354680403321 952 $aXXX COD. 539$b8228$fFSPBC 952 $astanza 9$b14199$fSES 952 $a020.7 BIB.BIBL. (F.C. 02)$bBIBL. 10113$fFLFBC 952 $a171-A-9$b9301$fMA1 952 $a13 U 05 17$b6971$fFINBC 952 $a08 N 132$b472$fDINED 952 $a21 A 20 20$b275/b$fDINPU 952 $aXIX E 4$b9621*$fFGBC 952 $aBIBL B 152$b2198$fFARBC 959 $aMA1 959 $aDINPU 959 $aFSPBC 959 $aFINBC 959 $aSES 959 $aFLFBC 959 $aDINED 959 $aFGBC 959 $aFARBC 996 $aProgettare la biblioteca$9375736 997 $aUNINA