LEADER 01966nam 22005171 450 001 9910788928903321 005 20230803033328.0 010 $a0-9860462-1-3 035 $a(CKB)3710000000072187 035 $a(EBL)3120276 035 $a(SSID)ssj0001153139 035 $a(PQKBManifestationID)11629340 035 $a(PQKBTitleCode)TC0001153139 035 $a(PQKBWorkID)11151300 035 $a(PQKB)11498535 035 $a(MiAaPQ)EBC3120276 035 $a(EXLCZ)993710000000072187 100 $a20131211h20132013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aB4B $ehow technology and big data are reinventing the customer-supplier relationship /$fJ. B. Wood, Todd Hewlin, Thomas Lah 210 1$aAshland, Ohio :$cPoint B Inc.,$d[2013] 210 4$dİ2013 215 $a1 online resource (240 p.) 300 $aDescription based upon print version of record. 311 $a0-9860462-0-5 320 $aIncludes bibliographical references and index. 327 $a""Copyright""; ""Contents""; ""Introduction""; ""Chapter 1: The Origins of B2B""; ""Chapter 2: New Leaders Emerge""; ""Chapter 3: Ita???s the Outcome!""; ""Chapter 4: B4B""; ""Chapter 5: Connectedness and the Tower of Power""; ""Chapter 6: Capabilities-Led Transformation""; ""Chapter 7: Pivot 1: Land + Expand Selling""; ""Chapter 8: Pivot 2: Adoption Services""; ""Chapter 9: Pivot 3: The Data Handshake""; ""Chapter 10: Crossing the Line""; ""Epilogue""; ""Endnotes""; ""Index"" 606 $aBig data 606 $aCustomer relations 615 0$aBig data. 615 0$aCustomer relations. 676 $a658.72 700 $aWood$b J. B$01473032 701 $aHewlin$b Todd$01470688 701 $aLah$b Thomas E$01473033 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910788928903321 996 $aB4B$93686061 997 $aUNINA