LEADER 06114nam 22006851 450 001 9910788761903321 005 20230803033533.0 010 $a3-11-028104-X 024 7 $a10.1515/9783110281040 035 $a(CKB)3360000000457920 035 $a(EBL)893237 035 $a(SSID)ssj0001002127 035 $a(PQKBManifestationID)11570782 035 $a(PQKBTitleCode)TC0001002127 035 $a(PQKBWorkID)10995915 035 $a(PQKB)10312678 035 $a(MiAaPQ)EBC893237 035 $a(DE-B1597)175616 035 $a(OCoLC)858761853 035 $a(OCoLC)881294916 035 $a(DE-B1597)9783110281040 035 $a(Au-PeEL)EBL893237 035 $a(CaPaEBR)ebr10786131 035 $a(CaONFJC)MIL805799 035 $a(EXLCZ)993360000000457920 100 $a20130711h20132013 uy 0 101 0 $aeng 135 $aurnn#---|u||u 181 $ctxt 182 $cc 183 $acr 200 00$aMarketing library and information services$hII $ea global outlook /$fedited by Dinesh K. Gupta, Christie Koontz and Angels Massisimo 210 1$aBerlin ;$aBoston :$cDe Gruyter Saur,$d[2013] 210 4$d©2013 215 $a1 online resource (424 p.) 225 0$aIFLA publications ;$v159 300 $aDescription based upon print version of record. 311 0 $a3-11-028086-8 320 $aIncludes bibliographical references. 327 $tFront matter --$tContents --$tPreface --$tSECTION 1. MARKETING CONCEPTS --$tMarketing Library and Information Services: Connecting from the Past to the Future /$rGupta, Dinesh K. / Koontz, Christie / Massisimo, Angels --$tChanging Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing /$rBroady-Preston, Judith --$tGaining Customer Loyalty: the Ultimate in Marketing /$rKaur, Kiran --$tBranding Libraries: the Challenges and Opportunities /$rRowley, Jennifer --$tSECTION 2: EXCELLENCE IN MARKETING --$tExcellence in Marketing: 2002-2012 /$rKoontz, Christie --$tFalling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way /$rLifeng, Han / Yuan, Wang --$tInternet Marketing: the Silver Bullet for Web 2.0? /$rRoesner, Elke / Ostrzinski, Ulrike --$tWeb-based Marketing /$rKoh, Sharon / Pin, Wan Wee --$tHave You Done Your Homework? Five Years on of a Campaign Life-Cycle /$rDorsman, Rosalind --$tBuilding Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign /$rCollins, Nancy --$tStoryTubes Contest: Marketing Libraries in the Digital Age /$rBrautigam, Faith / Raleigh, Denise --$tHappy Days for Welsh Libraries /$rPurdie, Jane / Tyler, Alyson --$tFrom Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience /$rBennett, Charlie / Doshi, Ameet --$tSECTION 3. MARKETING IN DIFFERENT COUNTRIES AND LIBRARIES --$tMarketing in Algerian Libraries: an Overview /$rBoutaba, Messaouda / Temmar, Nadia --$tTeaching Marketing for Better Cultural Projects' Management: the Book Trade, Information and Communications Department Expertise /$rBadra, Lamia --$tManagement and Marketing: an Insight to Developments in German Libraries /$rKlauser, Hella --$tLibrary and Information Services Marketing in Pakistan: a Profile /$rAmeen, Kanwal --$tRelationship Marketing in Brazilian University Libraries /$rSilva Araújo, Walqueline da / Bezerra da Silva, Márcio --$tCreating Value for Users of University Libraries: Brazilian View /$rOliveira, Nivaldo / Souza Sette, Ricardo de / Natal de Oliveira, Vânia --$tBeing a Library and Being Visible in the Community Today /$rTibljas, Verena --$tMarketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences /$rShu, Fang / Zhiping, Yang --$tMarketing as an Access Tool for Public Archives: Guidelines for its Application in Libraries /$rCastro Barros Correia dos Santos, Sofia Margarida de --$tReaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal /$rFigueira, Ana / Sousa, Andreia / Nunes, Carla --$tSECTION 4: E-MARKETING --$tE-Marketing for Libraries /$rFernández Marcial, Viviana --$tDigital Marketing Tools Applied to the IE Library /$rBlázques, A. Marcos / Recio, J. C. Marcos --$tEffective Use of Social Media Marketing for Customer Engagement in Information Organizations /$rSingh, Rajesh --$tMarketing Strategy to Monitor Library Websites' Functional Performance /$rAmaral, Sueli Angelica do --$tSECTION 5: LIS MARKETING LITERATURE: A GLOBAL OUTLOOK --$tLiterature on Marketing of Library and Information Services: an Analysis Based on Google Scholar /$rMahesh, G. / Gupta, Dinesh K. --$tMarketing Library and Information Services: a Bibliometric Study of IFLA Publications /$rGupta, Dinesh K. / Mahesh, G. / Pareek, Sarwesh --$tTowards the Global Library - Applying Agenda 21 to Library Marketing /$rSchöpfel, Joachim 330 $aWith contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc. 410 0$aIFLA Publications 606 $aInformation services$xMarketing 606 $aLibraries$xMarketing 610 $aLibrary marketing. 610 $amarketing. 615 0$aInformation services$xMarketing. 615 0$aLibraries$xMarketing. 676 $a021.7 686 $aAN 70300$2rvk 701 $aGupta$b Dinesh K$01556605 701 $aKoontz$b Christie$01019151 701 $aMassisimo$b Angels$01565540 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910788761903321 996 $aMarketing library and information services$93835330 997 $aUNINA