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010   $a9786613941992
010   $a1-4094-5080-5
024 7 $a10.4324/9781315592343 
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035   $a(EBL)1035279
035   $a(OCoLC)813285808
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100   $a20180706e20162012  uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aLicensing, selling and finance in the pharmaceutical and healthcare industries $ethe commercialization of intellectual property /$fMartin Austin
210  1$aLondon ;$aNew York :$cRoutledge,$d2016.
215   $a1 online resource (191 p.)
300   $a"A Gower book"--Cover.
300   $aFirst published 2012 by Gower Publishing.
311   $a1-4094-5079-1 
320   $aIncludes bibliographical references and index.
327   $apt. 1. The challenge -- pt. 2. Models and solutions.
330   $aLicensing, Selling and Finance in the Pharmaceutical and Healthcare Industries is an assessment of the turbulent state of pharmaceutical and biotechnology markets as we enter the second decade of the 21st Century. At the same time, the book offers a cautionary evaluation of the future financing of innovation in terms of what's gone wrong and how to succeed in the future.Martin Austin explores the challenge that the pharmaceutical (and related) industries face in terms of balancing short term, cost containment and expenditure control in areas such as internal research and development; whilst em
606   $aBiotechnology industries
606   $aPharmaceutical industry
606   $aIntellectual property
615  0$aBiotechnology industries.
615  0$aPharmaceutical industry.
615  0$aIntellectual property.
676   $a338.4/76606
676   $a338.476151
676   $a338.476606
676   $a615.10681
700   $aAustin$b Martin.$01558704
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910788696703321
996   $aLicensing, selling and finance in the pharmaceutical and healthcare industries$93823295
997   $aUNINA