This new text provides a rigorous analysis of real estate markets. Three main sections cover:
Global empirical examples illustrate the theories and issues. This often complex area is made accessible: each chapter contains a boxed summary and questions for self-testing or discussion.
606 $aReal estate investment 606 $aReal estate investment$xFinance 615 0$aReal estate investment. 615 0$aReal estate investment$xFinance. 676 $a333.3322 700 $aBall$b Michael.$0248745 701 $aLizieri$b Colin$0631516 701 $aMacGregor$b Bryan D$0631515 801 0$bFlBoTFG 801 1$bFlBoTFG 906 $aBOOK 912 $a9910788597703321 996 $aEconomics of commercial property markets$91203445 997 $aUNINA LEADER 03230nam 22006375 450 001 9910866572103321 005 20251113191539.0 010 $a9783031621352$b(electronic bk.) 010 $z9783031621345 024 7 $a10.1007/978-3-031-62135-2 035 $a(MiAaPQ)EBC31497575 035 $a(Au-PeEL)EBL31497575 035 $a(CKB)32320330400041 035 $a(DE-He213)978-3-031-62135-2 035 $a(OCoLC)1442940587 035 $a(EXLCZ)9932320330400041 100 $a20240620d2024 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAdvances in Digital Marketing and eCommerce $eFifth International Conference, 2024 /$fedited by Francisco J. Martínez-López, Luis F. Martinez, Philipp Brüggemann 205 $a1st ed. 2024. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2024. 215 $a1 online resource (327 pages) 225 1 $aSpringer Proceedings in Business and Economics,$x2198-7254 311 08$aPrint version: Martínez-López, Francisco J. Advances in Digital Marketing and ECommerce Cham : Springer International Publishing AG,c2024 9783031621345 327 $aNegative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM -- The impact of 3D digital content on consumer satisfaction with brand experiences -- Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites. 330 $aThe Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands. . 410 0$aSpringer Proceedings in Business and Economics,$x2198-7254 606 $aTelemarketing 606 $aInternet marketing 606 $aBusiness information services 606 $aElectronic commerce 606 $aDigital Marketing 606 $aIT in Business 606 $ae-Commerce and e-Business 615 0$aTelemarketing. 615 0$aInternet marketing. 615 0$aBusiness information services. 615 0$aElectronic commerce. 615 14$aDigital Marketing. 615 24$aIT in Business. 615 24$ae-Commerce and e-Business. 676 $a658.872 676 $a659.144 700 $aMartínez-López$b Francisco J$0846757 701 $aMarti?nez$b Luis F$01772132 701 $aBrüggemann$b Philipp$01772133 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 912 $a9910866572103321 996 $aAdvances in Digital Marketing and eCommerce$94271869 997 $aUNINA