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101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
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183   $acr
200 10$aCommunication games$b[electronic resource] $ethe semiotic foundation of culture /$fby Eduardo Neiva
210   $aBerlin ;$aNew York $cMouton de Gruyter$dc2007
215   $a1 online resource (320 p.)
225 0 $aApproaches to applied semiotics,$x1612-6769 ;$v5
300   $aBibliographic Level Mode of Issuance: Monograph
311 0 $a3-11-019046-X 
320   $aIncludes bibliographical references (p. [265]-296) and index.
327   $tFront matter --$tAcknowledgments --$tContents --$tForeword --$tPart 1. Canonical games --$tChapter 1. Conflict --$tChapter 2. Coordination --$tChapter 3. Contract --$tPart 2. Ancestral games --$tChapter 4. Origin --$tChapter 5. Sex, signals --$tPart 3. Individual games --$tChapter 6. Strategies --$tChapter 7. Players --$tAfterword --$tNotes --$tReferences --$tIndex
330   $aCommunication Games is a new and radical interpretation of the relationship between culture and communication. It explores the idea that culture and communication studies should be seen predominantly in relation to struggles and conflicts within the social arena. It criticizes the conventional heritage of the social sciences and humanities. Culture and communication are conceived not merely as means of integrating social actors, but as semiotic ways of providing fitness indicators that allow for the resolution of competition between individuals. From the perspective of Peircean semiotics and the Darwinian understanding of life processes, Communication Games redefines culture in terms of Darwin's notion of sexual selection. Moving on from the realization that sexual selection creates individual organisms with conflicting interests, Communication Games emphasizes the contribution of game theory to semiotics and communication studies. The book demonstrates how cooperation and shared conventions eventually emerge, and how conflicts are resolved through the display of costly and inflated signs. It is from these inflated signs and the escalation of excessive messages that cultures gain a certain degree of stability. Communication Games proposes a new way of understanding culture, communication, and semiotic exchange in terms of game theory.
606   $aCommunication and culture
606   $aSemiotics
606   $aGame theory
610   $aCommunication studies.
610   $agame theory.
610   $asemiotics.
615  0$aCommunication and culture.
615  0$aSemiotics.
615  0$aGame theory.
676   $a302.2
686   $aAP 14000$2rvk
700   $aNeiva Ju?nior$b Eduardo$01466105
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906   $aBOOK
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996   $aCommunication games$93676412
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