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200 10$aAmazon town tv$b[electronic resource] $ean audience ethnography in Gurupa, Brazil /$fby Richard Pace and Brian P. Hinote
210   $aAustin $cUniversity of Texas Press$dc2013
215   $a1 online resource (225 p.)
225 0 $aJoe R. and Teresa Lozano Long series in Latin American and Latino art and culture
300   $aDescription based upon print version of record.
311   $a0-292-74517-6 
320   $aIncludes bibliographical references and index.
327   $a""Preface""; ""1. Cross-Cultural Television Studies""; ""2. Brazilian Television""; ""3. The Setting""; ""4. The Arrival of Television""; ""5. Heeding Interpellation""; ""6. Missing, Ignoring, and Resisting Interpellation""; ""7. Conclusion""; ""Notes""; ""References""; ""Index""
330   $aIn 1983, anthropologist Richard Pace began his fieldwork in the Amazonian community of Gurupá one year after the first few television sets arrived. On a nightly basis, as the community?s electricity was turned on, he observed crowds of people lining up outside open windows or doors of the few homes possessing TV sets, intent on catching a glimpse of this fascinating novelty. Stoic, mute, and completely absorbed, they stood for hours contemplating every message and image presented. So begins the cultural turning point that is the basis of Amazon Town TV, a rich analysis of Gurupá in the decades during and following the spread of television. Pace worked with sociologist Brian Hinote to explore the sociocultural implications of television?s introduction in this community long isolated by geographic and communication barriers. They explore how viewers change their daily routines to watch the medium; how viewers accept, miss, ignore, negotiate, and resist media messages; and how television?s influence works within the local cultural context to modify social identities, consumption patterns, and worldviews.
410  0$aJoe R. and Teresa Lozano Long Series in Latin American and Latino Art and Culture
606   $aEthnology$zBrazil$zGurupa (Para)
606   $aTelevision and culture$zBrazil$zGurupa (Para)
606   $aTelevision and families$zBrazil$zGurupa (Para)
606   $aTelevision in popular culture$xHistory
606   $aSocial change$zBrazil$zBrazil$zGurupa (Para)
607   $zGurupa (Para), Brazil)$xSocial life and customs
615  0$aEthnology
615  0$aTelevision and culture
615  0$aTelevision and families
615  0$aTelevision in popular culture$xHistory.
615  0$aSocial change
676   $a302.23/4
700   $aPace$b Richard$f1956-$0494835
701   $aHinote$b Brian P.$f1976-$01132312
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906   $aBOOK
912   $a9910788316103321
996   $aAmazon town tv$93778349
997   $aUNINA