LEADER 03928nam 2200733 450 001 9910788174103321 005 20230126211149.0 010 $a1-60649-943-2 035 $a(CKB)2670000000601037 035 $a(EBL)1986812 035 $a(SSID)ssj0001503654 035 $a(PQKBManifestationID)11859356 035 $a(PQKBTitleCode)TC0001503654 035 $a(PQKBWorkID)11480074 035 $a(PQKB)10549440 035 $a(OCoLC)904942972 035 $a(CaBNVSL)swl00404760 035 $a(MiAaPQ)EBC1986812 035 $a(Au-PeEL)EBL1986812 035 $a(CaPaEBR)ebr11030572 035 $a(CaONFJC)MIL750564 035 $a(OCoLC)905985835 035 $a(EXLCZ)992670000000601037 100 $a20150313d2015 fy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aCorporate branding in Facebook fan pages $eideas for improving your brand value /$fEliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2015. 215 $a1 online resource (150 p.) 225 1 $aDigital and social media marketing and advertising collection,$x2333-8830 300 $aDescription based upon print version of record. 311 $a1-60649-942-4 311 $a1-336-19278-X 320 $aIncludes bibliographical references (pages 117-125) and index. 327 $a1. The role of social media in emerging markets -- 2. Small- and medium-sized enterprises in emerging countries and the use of social media -- 3. Creating online corporate brands on Facebook fan pages -- 4. Facebook fan pages, engagement, trust, and word of mouth -- 5. Creating experiences on Facebook -- 6. Measuring the performance of brand communities on Facebook -- Notes -- References -- Index. 330 3 $aShows how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, the book suggests strategies for improving this image in the short term by nurturing engagement with consumers. Engaged consumers who participate in a communal environment are coproducers of a brand, who build meanings and endorse a brand they trust. Word of mouth (WOM) is an important tool for creating and replicating the image of a trustworthy company, and these repeated images can result in a solid reputation or increased brand value. Also addressed is how company's strategies influence this process, and how online communication benefits from the integration of the manager's vision with communication policies. This book is a result of four years of research, in which the authors analyzed several Facebook fan pages and interviewed managers to identify the best strategies of communication on online social networks. 410 0$aDigital and social media marketing and advertising collection.$x2333-8830 606 $aInternet marketing 606 $aBranding (Marketing) 606 $aCorporate image 610 $acorporate brands 610 $aFacebook 610 $asocial media 615 0$aInternet marketing. 615 0$aBranding (Marketing) 615 0$aCorporate image. 676 $a006.754 700 $aZamith Brito$b Eliane Pereira.$01584917 702 $aZanette$b Maria Carolina. 702 $aCaires Abdalla$b Carla. 702 $aFerreira$b Mateus. 702 $aLimongi$b Ricardo. 702 $aRosenthal$b Benjamin. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910788174103321 996 $aCorporate branding in Facebook fan pages$93869045 997 $aUNINA LEADER 01490nas 2200385 n 450 001 990008886130403321 005 20240229084532.0 011 $a0001-8449 035 $a000888613 035 $aFED01000888613 035 $a(Aleph)000888613FED01 035 $a000888613 091 $2CNR$aP 00070368 100 $a20090724b19662009km-y0itaa50------ba 101 0 $aeng 110 $aauu-------- 200 1 $aAdolescence 207 1$a1966-2009 210 $aSan Diego$cLibra Publishers. 326 $aTrimestrale 452 0$12001$aAdolescence 530 0 $aAdolescence 675 $a3.053.7 675 $a159.9 676 $a301.43/15/05 801 0$aIT$bACNP$c20090723 859 4 $uhttp://acnp.cib.unibo.it/cgi-ser/start/it/cnr/dc-p1.tcl?catno=44946&person=false&language=ITALIANO&libr=&libr_th=unina1$zBiblioteche che possiedono il periodico 901 $aSE 912 $a990008886130403321 958 $aBiblioteca del Dipartimento di Neuroscienze - Università degli Studi di Napoli "Federico II"$b1977-$fDMNCI 959 $aDMNCI 996 $aAdolescence$9802322 997 $aUNINA AP1 8 $6866-01$aNA189 Biblioteca del Dipartimento di Neuroscienze - Università degli Studi di Napoli "Federico II"$ev. Pansini,5, 80131 Napoli (NA)$m0817463329$m0815453045$nit AP2 40$aacnp.cib.unibo.it$nACNP Italian Union Catalogue of Serials$uhttp://acnp.cib.unibo.it/cgi-ser/start/it/cnr/df-p.tcl?catno=44946&language=ITALIANO&libr=&person=&B=1&libr_th=unina&proposto=NO