LEADER 04594nam 2200709 450 001 9910788142503321 005 20230125185859.0 035 $a(CKB)2670000000609749 035 $a(EBL)2027699 035 $a(SSID)ssj0001508570 035 $a(PQKBManifestationID)11960725 035 $a(PQKBTitleCode)TC0001508570 035 $a(PQKBWorkID)11511434 035 $a(PQKB)10227422 035 $a(OCoLC)908260607 035 $a(CaBNVSL)swl00404869 035 $a(Au-PeEL)EBL2027699 035 $a(CaPaEBR)ebr11047828 035 $a(CaONFJC)MIL769326 035 $a(OCoLC)908767624 035 $a(CaSebORM)9781631571404 035 $a(MiAaPQ)EBC2027699 035 $a(EXLCZ)992670000000609749 100 $a20150429d2015 fy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aOnline marketing to investors $ehow to develop effective investor relations /$fDaniel Valentine 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2015. 215 $a1 online resource (118 p.) 225 1 $aFinance and financial management collection,$x2331-0057 300 $aDescription based upon print version of record. 311 $a1-63157-140-0 311 $a1-63157-141-9 320 $aIncludes bibliographical references (pages 89-93) and index. 327 $a1. The purpose of investor relations -- 2. The development of investor relations -- 3. The ethics of investor relations -- 4. How the London Stock Exchange works -- 5. Marketing and IR -- 6. Principles of corporate reputation and investor communication -- 7. Crafting an investment thesis -- 8. Crafting the investor marketing strategy -- 9. Executing the strategy -- 10. Introducing the internet -- 11. Using traditional online channels -- 12. Using new and social media -- 13. The future of investor relations -- 14. Case studies -- References -- About the author -- Index. 330 3 $aThis book introduces the online marketing and disclosure techniques which enable listed corporations to engage effectively with financial markets. These techniques are part of the discipline of Investor Relations (IR) which is the corporate function responsible for advising the senior officers of a listed company on the relationship between the company and the market for corporate stock. As a corporate function, IR is very young in the United Kingdom, but since the 1980s, it has rapidly penetrated the highest levels of corporate management as its value becomes clearer. The marketing of corporate stock is a key part of the value of effective IR, although the highly regulated nature of the world's leading stock markets means that a specialized form of marketing is required. Digital channels present great but underutilized potential to contribute to ever more effective IR. Online platforms offer fast, comprehensive, economical, flexible, and regulation-compliant methods of disclosing corporate information to investors, analysts, and other relevant parties in the investment evaluation and decision-making process. This book examines the ways in which digital mechanisms can facilitate the building of transparent, mutually-beneficial, and lasting relationships between companies and the investors and financial analysts that comprise the U.K. equity markets, using both established and emerging channels and technology, within the constraints of the U.K. regulatory context and customs of the equity markets. The problems with using "social media" in particular for disclosure are discussed, and a number of risks connected with use of the new media are explored. The book concludes by summarizing the key challenges facing investor marketing in the next decade. 410 0$aFinance and financial management collection.$x2331-0057 606 $aCorporations$xInvestor relations 606 $aStocks$xInternet marketing 610 $aInvestor Marketing 610 $aFinancial Public Relations 610 $aInvestor Relations 610 $aCorporate Communications 610 $aShareholders 610 $aPublic Relations 610 $aCorporate Governance 610 $aFinance 615 0$aCorporations$xInvestor relations. 615 0$aStocks$xInternet marketing. 676 $a659.285 700 $aValentine$b Daniel R.$01566521 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910788142503321 996 $aOnline marketing to investors$93837115 997 $aUNINA