LEADER 03705nam 2200709 450 001 9910788096903321 005 20230124191341.0 010 $a0-544-57016-2 010 $a0-544-23036-1 035 $a(CKB)2670000000572138 035 $a(OCoLC)883299299 035 $a(CaPaEBR)ebrary10938443 035 $a(SSID)ssj0001352815 035 $a(PQKBManifestationID)12610873 035 $a(PQKBTitleCode)TC0001352815 035 $a(PQKBWorkID)11313174 035 $a(PQKB)10134454 035 $a(MiAaPQ)EBC3305824 035 $a(MiAaPQ)EBC5333650 035 $a(Au-PeEL)EBL5333650 035 $a(CaPaEBR)ebr11548373 035 $a(OCoLC)1032721820 035 $a(EXLCZ)992670000000572138 100 $a20180612d2014 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe sonic boom $ehow sound transforms the way we think, feel, and buy /$fJoel Beckerman ; with Tyler Gray 210 1$aBoston :$cHoughton Mifflin Harcourt,$d2014. 215 $a1 online resource (213 p.) 300 $aIncludes index. 311 $a1-322-21715-7 311 $a0-544-19174-9 320 $aIncludes bibliographical references and index. 330 $a"A surprising look at the hidden power of sound, revealing how people and brands can use it to inspire and persuade -- or annoy From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact how we feel about our lives and the messages and products we encounter every day. With the right tools and understanding, anyone can cut through the meaningless noise competing for our attention and learn to use sound as a rich storytelling strategy. You don't need to be a musician or a composer to harness the power of sound. Joel Beckerman explains how companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they're perceived by their audiences, and gain a competitive advantage. The key to these sonic strategies involves creating "boom moments" -- transcendent instants when sound connects with a listener's emotional core. The Sonic Boom draws surprising insights from real world examples: the way Disney parks score every second of their guests' experience; how Chili's restaurants uses lessons from evolutionary psychology to sell tons of sizzling fajitas, how the sound of a special edition Mustang's engine is designed to make drivers feel like action-movie heroes. Sure to appeal to fans of Made to Stick and This Is Your Brain on Music, The Sonic Boom offers readers a powerful new vocabulary for sharing impactful messages with sound"--$cProvided by publisher. 606 $aMusic$xPsychological aspects 606 $aMarketing$xPsychological aspects 606 $aMusic in advertising 606 $aSound$xPsychological aspects 606 $aBUSINESS & ECONOMICS / Marketing / General$2bisacsh 606 $aMUSIC / Business Aspects$2bisacsh 606 $aSOCIAL SCIENCE / General$2bisacsh 615 0$aMusic$xPsychological aspects. 615 0$aMarketing$xPsychological aspects. 615 0$aMusic in advertising. 615 0$aSound$xPsychological aspects. 615 7$aBUSINESS & ECONOMICS / Marketing / General. 615 7$aMUSIC / Business Aspects. 615 7$aSOCIAL SCIENCE / General. 676 $a781.23 686 $aBUS043000$aMUS004000$aSOC000000$2bisacsh 700 $aBeckerman$b Joel$01578540 702 $aGray$b Tyler 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910788096903321 996 $aThe sonic boom$93857972 997 $aUNINA