LEADER 02972nam 2200673 450 001 9910788068403321 005 20200520144314.0 010 $a1-4985-0628-3 010 $a0-7391-9150-0 035 $a(CKB)2670000000585698 035 $a(EBL)1890556 035 $a(SSID)ssj0001383334 035 $a(PQKBManifestationID)12604154 035 $a(PQKBTitleCode)TC0001383334 035 $a(PQKBWorkID)11477192 035 $a(PQKB)11132916 035 $a(MiAaPQ)EBC1890556 035 $a(Au-PeEL)EBL1890556 035 $a(CaPaEBR)ebr11025388 035 $a(CaONFJC)MIL678875 035 $a(OCoLC)898214093 035 $a(EXLCZ)992670000000585698 100 $a20150313h20152015 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aPolls, expectations, and elections $eTV news making in U.S. presidential campaigns /$fRichard Craig 210 1$aLanham, [Maryland] :$cLexington Books,$d2015. 210 4$dİ2015 215 $a1 online resource (253 p.) 300 $aDescription based upon print version of record. 311 $a1-322-47593-8 311 $a0-7391-9149-7 320 $aIncludes bibliographical references and index. 327 $aIntroduction : the democratic process, television, and polls -- Presidential campaigning and the rise of mass media -- Campaigning in the image-making age -- Polling as a political (and media) necessity -- Lesser expectations : early TV network poll usage -- Soaring expectations : you poll, I jump -- Splintering expectations : poll overkill and new media -- Conclusions and implications for future research. 330 $aThis study of U.S. presidential campaign coverage argues that journalists often tell audiences what actions candidates should take on the campaign trail based solely on whether they're leading or trailing in the polls. The study of TV coverage of the last twelve elections shows that such "expectation setting" has increased dramatically over time. 606 $aTelevision broadcasting of news$xPolitical aspects$zUnited States 606 $aTelevision and politics$zUnited States 606 $aPresidents$zUnited States$xElection 606 $aMass media and public opinion$zUnited States 606 $aJournalism$xPolitical aspects$zUnited States 606 $aPublic opinion polls$zUnited States 615 0$aTelevision broadcasting of news$xPolitical aspects 615 0$aTelevision and politics 615 0$aPresidents$xElection. 615 0$aMass media and public opinion 615 0$aJournalism$xPolitical aspects 615 0$aPublic opinion polls 676 $a070.4/4932470973 700 $aCraig$b Richard$c(Professor of journalism),$0542 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910788068403321 996 $aPolls, expectations, and elections$93820889 997 $aUNINA