LEADER 03138nam 2200697 450 001 9910788048903321 005 20230126211131.0 010 $a1-4985-0738-7 010 $a0-7391-8794-5 035 $a(CKB)2670000000590720 035 $a(EBL)1910164 035 $a(SSID)ssj0001401525 035 $a(PQKBManifestationID)11890651 035 $a(PQKBTitleCode)TC0001401525 035 $a(PQKBWorkID)11349938 035 $a(PQKB)10933966 035 $a(Au-PeEL)EBL1910164 035 $a(CaPaEBR)ebr11027753 035 $a(CaONFJC)MIL687778 035 $a(OCoLC)899158373 035 $a(MiAaPQ)EBC1910164 035 $a(EXLCZ)992670000000590720 100 $a20140930h20152015 uy| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBranded women in U.S. television $ewhen people become corporations /$fby Peter Bjelskou 210 1$aLanham :$cLexington Books,$d[2015] 210 4$dİ2015 215 $a1 online resource (143 p.) 225 1 $aCritical studies in television 300 $aDescription based upon print version of record. 311 $a0-7391-8793-7 311 $a1-322-56496-5 320 $aIncludes bibliographical references and index. 327 $aIntroduction -- From midcentury housewives to Martha Stewart: women and products as a staple in U.S. television -- Zeitgeist and camp at Bravo TV -- The entrepreneurial housewife: Jill Zarin and Alex McCord's branded versions of the domestic goddess -- The curious presence of the upper class in reality tv: Countess Luann De Lesseps and Sonja Tremont Morgan -- Embodying neoliberalism: Bethenny Frankel's Skinnygirl empire -- Conclusion. 330 $aThis book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments. 410 0$aCritical studies in television. 606 $aProduct placement in mass media$xSocial aspects$zUnited States 606 $aReality television programs$zUnited States$xHistory and criticism 606 $aBranding (Marketing)$zUnited States 606 $aTelevision advertising$zUnited States 606 $aTelevision broadcasting$xSocial aspects$zUnited States 606 $aWomen on television 615 0$aProduct placement in mass media$xSocial aspects 615 0$aReality television programs$xHistory and criticism. 615 0$aBranding (Marketing) 615 0$aTelevision advertising 615 0$aTelevision broadcasting$xSocial aspects 615 0$aWomen on television. 676 $a384.55/320820973 700 $aBjelskou$b Peter$01527858 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910788048903321 996 $aBranded women in U.S. television$93771122 997 $aUNINA