LEADER 05646nam 2200697 450 001 9910788029303321 005 20230120013036.0 010 $a0-08-100104-5 035 $a(CKB)2670000000597134 035 $a(EBL)1963258 035 $a(SSID)ssj0001469290 035 $a(PQKBManifestationID)11843825 035 $a(PQKBTitleCode)TC0001469290 035 $a(PQKBWorkID)11527838 035 $a(PQKB)10166369 035 $a(MiAaPQ)EBC1963258 035 $a(Au-PeEL)EBL1963258 035 $a(CaPaEBR)ebr11022155 035 $a(CaONFJC)MIL730176 035 $a(OCoLC)903644058 035 $a(EXLCZ)992670000000597134 100 $a20150302h20152015 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aEthical and social marketing in Asia $eincorporating fairness management /$fedited by Bang Nguyen and Chris Rowley ; contributors Ruizhi Yuan [and twenty three others] 210 1$aAmsterdam, Netherlands :$cElsevier,$d2015. 210 4$dİ2015 215 $a1 online resource (342 p.) 225 0 $aElsevier Asian Studies Series 300 $aDescription based upon print version of record. 311 $a1-322-98894-3 311 $a0-08-100097-9 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $aFront Cover; Ethical and Social Marketing in Asia; Copyright Page; Dedication; Contents; List of figures; List of tables; About the editors; About the contributors; Chapter 2; Chapter 3; Chapter 4; Chapter 5; Chapter 6; Chapter 7; Chapter 8; Chapter 9; Chapter 10; Chapter 11; Chapter 12; Chapter 13; Foreword by Dr Bradley R. Barnes; Foreword by Sally Dibb; Acknowledgements; 1 Introduction to ethical and social marketing in Asia: incorporating fairness management; Introduction; Overview; Coverage; Content; Conclusion; References; Appendix A: Brief overview of the 14 countries 327 $aOne. Ethical Marketing2 Ethical marketing: China, Taiwan, Japan and South Korea; Introduction; Learning objectives; Route map: ethical marketing: China, Taiwan, Japan and South Korea; The state of art in ethical marketing: China, Taiwan, Japan and South Korea; China; Taiwan; Japan; South Korea; New research directions; Practising ethical marketing: China, Taiwan, Japan and South Korea; Practice case study; Da Vinci furniture scandal in China; Further investigation; References; Further reading; 3 Ethical marketing: Singapore, Malaysia and Thailand; Introduction; Learning objectives; Route map 327 $aThe state of the art in ethical marketing: Singapore, Malaysia and ThailandCountry-branding framework: an ethical perspective; Cross-cultural marketing: the role of face, status and collectivism; Issues in ethical marketing in Singapore, Malaysia and Thailand; Singapore; Malaysia; Thailand; Conclusion; New research directions; Practising ethical marketing in Singapore, Malaysia and Thailand; Practice case study; Ethical beliefs and intention of young Malaysian consumers; Further investigation; References; 4 Ethical marketing: India, Pakistan and Bangladesh; Introduction; Learning objectives 327 $aThe state of the art in ethical marketing: India, Pakistan and Bangladesh (IPB)Ethics and business ethics defined; Ethics from the perspective of Hinduism and Islam; Ethics in Hindu religion; Ethics in Islam; Framework for understanding ethical marketing in India, Pakistan and Bangladesh; Ethical marketing in India, Pakistan and Bangladesh; The context; Population, income and competitiveness; Impact of poverty and inequality; Critical issues in ethics in marketing in India, Pakistan and Bangladesh; Formal values, codes of conduct and their enforcement; Internal marketing; Integrated marketing 327 $aRelationship marketingPerformance marketing; Summary of major issues; New research directions; Implications for practising marketing in India, Pakistan and Bangladesh; References; 5 Ethical marketing in Vietnam, Cambodia, the Philippines and Indonesia; Introduction; Learning objectives; Route map: ethical marketing - Vietnam, Cambodia, the Philippines and Indonesia; The state of art in ethical marketing: Vietnam, Cambodia, the Philippines and Indonesia; Marketing as a profession; The emergence of the marketing profession in Vietnam; What are ethics?; Making ethical decisions 327 $aEthics by outcome: egoism, altruism and utilitarianism 330 $a There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and manage 606 $aMarketing$zAsia 606 $aMarketing$xMoral and ethical aspects$zAsia 606 $aSocial marketing$zAsia 607 $aAsia$2fast 615 0$aMarketing 615 0$aMarketing$xMoral and ethical aspects 615 0$aSocial marketing 676 $a658.80095 702 $aNguyen$b Bang 702 $aRowley$b Chris 702 $aYuan$b Ruizhi 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910788029303321 996 $aEthical and social marketing in Asia$93765451 997 $aUNINA