LEADER 05492nam 2200661 450 001 9910788024503321 005 20230807204842.0 010 $a1-118-93499-7 035 $a(CKB)2670000000596029 035 $a(EBL)1911676 035 $a(SSID)ssj0001420847 035 $a(PQKBManifestationID)12523133 035 $a(PQKBTitleCode)TC0001420847 035 $a(PQKBWorkID)11408868 035 $a(PQKB)10841794 035 $a(PQKBManifestationID)16049751 035 $a(PQKB)21858403 035 $a(MiAaPQ)EBC1911676 035 $a(Au-PeEL)EBL1911676 035 $a(CaPaEBR)ebr11020387 035 $a(CaONFJC)MIL729446 035 $a(OCoLC)890310635 035 $a(EXLCZ)992670000000596029 100 $a20150228h20152015 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aASAE handbook of professional practices in association management /$fJohn B. Cox, FASAE, CAE, founding executive editor and contributing author, Susan S. Radwan, SMP, ARM, CAE, executive managing editor, and contributing author 205 $aThird edition. 210 1$aSan Francisco, California :$cJossey-Bass :$cASAE,$d2015. 210 4$dİ2015 215 $a1 online resource (675 p.) 225 0 $aASAE-Wiley Series 300 $aIncludes index. 311 $a1-322-98164-7 311 $a1-118-77539-2 327 $aCover; Title Page; Copyright; Contents; Preface; Acknowledgments; Chapter 1 A Prescription for a Successful CSE; What Does an Association Buy in a CSE?; Unique Position; Board Partner; Changing CSE Role; Deliver Results; Beacon to Others; Emotional Intelligence; Think Like a CSE: How You Think Is How You Lead Is How You Act!; Successful CSEs Master Systems Thinking; Leadership to Successful Strategy; Communicating; Delegating; Managing Growth and Change; Aligning with Mission; Creating a Learning Organization; The CSE Sequence of Thinking; Scan; Plan; Implement; Evaluate; The Future 327 $aThe Authors Chapter 2 Mission; Revisiting Mission; Mission and Leadership; Aligning Mission with Work; The Changing World of Mission and Leadership; The Board and the Mission; Mission of the Future; Responsiveness + Resolution = Return Member; Notes; The Author; Chapter 3 Management; Management of Associations Compared with Nonprofits and Corporations; How Boards Affect Association Management; The Role of the CSE; Association Management Models; Alignment and Execution of Operations with Mission, Goals, and Core Competencies 327 $aMCA Vision: Metal Is the Construction Material of Choice for the Building Envelope Board Meetings Focused on Strategic Objectives; Establishing and Managing to Performance Metrics; Succession Planning to Ensure Continuance of Progress to Goals; Volunteers; CSEs and Senior Staff; Systems to Promote Innovation, Management to Goals, and Adaptability; Human Capital Management; Notes; The Author; Chapter 4 Managing the Complex Association Enterprise; Mergers; The Manager; Making Sense of Complexity; The Enterprise; The Tools; Integrated Dashboard; The Lenses; The Enterprise Coordinating Body 327 $aEngaging, Sensing, and Responding Notes; The Author; Chapter 5 Business Models and Economic Drivers; Business Model Defined; The Association Business Model; Reimagining the Association Business Model; Examples of Emerging Business Models; Freemium; Moving from Membership to Cause-Based; Leveraging Certification; Quality as a Business Driver; The Association as Market Creator; The Business of Big Data; Converting Your Network and Knowledge into Consultative Resources; Knowledge Management and Content Strategy; The Power of Globalization 327 $aConsiderations in Business Model Assessment and Development Conclusion; Notes; The Author; Chapter 6 Identity and Branding; The CSE's Role in Branding; Branding Is Dead; Long Live Branding; Seize the Opportunities; Technology Changes the Playing Field; Communication Defines the Relationship; Speaking of Engagement . . .; Assessing Brand Effectiveness and Equity; Predictors of Behavior; Branding Is Everyone's Responsibility; The Rules; Consistency Still Matters; Embrace the Mission; Be Authentic and Deliver Real Value; Ask Five Key Questions; The Care and Feeding of the Brand Is Everyone's Job 327 $aUtility, Utility, Utility 330 $aA new edition of one of the flagship books for CAE preparation The ASAE Handbook of Professional Practices in Association Management covers the core functions of association management at a high but practical level, making it a go-to resource for professionals who are leading and managing membership organizations and those preparing for the Certified Association Executive (CAE)credential. Now in its third edition, this core text in the ASAE association literature offers practical, experience-based insights,strategies, and techniques for managing every aspect of anassociation or membership organizat 606 $aAssociations, institutions, etc$xManagement 615 0$aAssociations, institutions, etc.$xManagement. 676 $a060.68 700 $aCox$b John B.$0131533 702 $aRadwan$b Susan S.$f1952- 712 02$aAmerican Society of Association Executives. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910788024503321 996 $aASAE handbook of professional practices in association management$93823548 997 $aUNINA