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101 0 $aeng
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181   $ctxt
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200 10$aEffect of solution transition on steering the sales force $efor new marketing and sales metrics /$fJulien Schnerrer
210  1$aHamburg, Germany :$cAnchor Academic Publishing,$d2014.
210  4$dİ2014
215   $a1 online resource (77 p.)
300   $aDescription based upon print version of record.
311   $a3-95489-091-7 
320   $aIncludes bibliographical references.
330   $aThe objective of this study is to provide a metric that helps to assess the solution readiness status of a firm's sales force. Sales are often considered as part of a marketing strategy. It will be analyzed to what extent this perspective is justified and how this is influenced by the emergence of solutions. Besides, an overview about the sales marketing interface will be given to raise the awareness of this topic. Furthermore, this study will increase the understanding of the reader about applied metric concepts in marketing departments that can be found in existing firms today. It will be de
606   $aMarketing$xStudy and teaching
606   $aMarketing research
606   $aMarketing$xMathematical models
615  0$aMarketing$xStudy and teaching.
615  0$aMarketing research.
615  0$aMarketing$xMathematical models.
676   $a658.8
700   $aSchnerrer$b Julien$01552008
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910787998503321
996   $aEffect of solution transition on steering the sales force$93811774
997   $aUNINA