LEADER 05308nam 2200625 450 001 9910787890203321 005 20230803033005.0 010 $a92-4-069160-X 035 $a(CKB)2670000000524346 035 $a(EBL)1612009 035 $a(SSID)ssj0001416340 035 $a(PQKBManifestationID)11804546 035 $a(PQKBTitleCode)TC0001416340 035 $a(PQKBWorkID)11356317 035 $a(PQKB)10063787 035 $a(MiAaPQ)EBC1612009 035 $a(Au-PeEL)EBL1612009 035 $a(CaPaEBR)ebr10931319 035 $a(OCoLC)894914658 035 $a(EXLCZ)992670000000524346 100 $a20140920h20132013 uy| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aWHO report on the global tobacco epidemic, 2013 $eenforcing bans on tobacco advertising, promotion and sponsorship /$fWorld Health Organization 210 1$aGeneva, Switzerland :$cWorld Health Organization,$d[2013] 210 4$dİ2013 215 $a1 online resource (210 p.) 300 $a"Includes a special section on five years of progress"--Cover. 311 $a92-4-150587-7 320 $aIncludes bibliographical references. 327 $aCover; Contents; ONE THIRD OF THE WORLD'S POPULATION - 2.3 BILLION PEOPLE - ARE NOW COVERED BY AT LEAST ONE EFFECTIVE TOBACCO CONTROL MEASURE; A letter from WHO Assistant Director-General; SUMMARY; WHO FRAMEWORK CONVENTION ON TOBACCO CONTROL; Article 13 - Tobacco advertising, promotion and sponsorship; Guidelines for implementation of Article 13; Scope of a comprehensive ban; Constitutional principles in relation to a comprehensive ban; Consistency; Responsible entities; Domestic enforcement of laws on tobacco advertising, promotion and sponsorship; Public education and community awareness 327 $aENFORCE BANS ON TOBACCO ADVERTISING, PROMOTION AND SPONSORSHIP Tobacco companies spend billions of US dollars on advertising, promotion and sponsorship every year; Tobacco advertising, promotion and sponsorship increase the likelihood that people will start or continue to smoke; Tobacco companies target low- and middle-income countries; Advertising, promotion and sponsorship activities normalize and glamourize tobacco use; Complete bans are needed to counteract the effects of tobacco advertising, promotion and sponsorship 327 $aBans on tobacco advertising, promotion and sponsorship are effective at reducing smoking Partial bans and voluntary restrictions are ineffective; Bans must completely cover all types of tobacco advertising, promotion and sponsorship; Bans on direct advertising; Bans on indirect advertising, promotion and sponsorship; Point-of-sale bans are a key policy intervention; "Corporate social responsibility" initiatives should be prohibited; The tobacco industry will strongly oppose bans on its advertising, promotion and sponsorship activities; Industry arguments can be effectively countered 327 $aEffective legislation must be enforced and monitored Political will and public support are necessary; Bans should be announced in advance of implementation; International and cross border bans can be enforced; Legislation should be updated to address new products and industry tactics; Penalties for violations must be high to be effective; Potential new areas for legislation; Monitoring of tobacco advertising, promotion and sponsorship activities is essential; Coordination with other government ministries and civil society organizations is important; COMBATING TOBACCO INDUSTRY INTERFERENCE 327 $aTobacco industry interference with tobacco control can be neutralized Countering industry tactics; FIVE YEARS OF PROGRESS IN GLOBAL TOBACCO CONTROL; One third of the world's people are protected by at least one effective tobacco control measure; Most progress has been in low- and middle-income countries; Some tobacco control measures have become more established than others; More progress is needed in all countries; Turkey marks singular achievement in tobacco control; ACHIEVEMENT CONTINUES BUT MUCH WORK REMAINS; Monitor tobacco use and prevention policies 327 $aMonitoring is critical to tobacco control efforts 330 $aThis report WHO's fourth in the series provides a country-level examination of the global tobacco epidemic and identifies countries that have applied selected measures for reducing tobacco use. Five years ago WHO introduced the MPOWER measures as a practical cost-effective way to scale up implementation of specific provisions of the WHO FCTC on the ground. This report focuses on enforcing bans on tobacco advertising promotion and sponsorship (TAPS). TAPS bans are one of the most powerful tools that countries can put in place to protect their populations. In the past two years impressive progress hasbeen m 606 $aSmoking cessation 606 $aAdvertising$xTobacco 606 $aTobacco industry 615 0$aSmoking cessation. 615 0$aAdvertising$xTobacco. 615 0$aTobacco industry. 676 $a0062.29 676 $a362.29/66 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910787890203321 996 $aWHO report on the global tobacco epidemic, 2013$93839048 997 $aUNINA